Apple shares jump 4% in a week before the iPhone 17 launch opportunity. Buy, sell or hold?

Apple shares in Focus: Shares of Apple Inc. has risen almost 4% in a week before the largest product event of the year, in which it will reveal the new iPhone 17. The newly found optimism in Apple share price can be attributed to investor optimism as they believe it can serve as the next catalyst for the Blue Chip Tech stock. However, the trend of the past indicates that a bullish sentiment around Apple shares tends to eradicate the opportunity – to raise questions or the share is worth buying. Apple iPhone 17 starts today: What to expect from the opportunity? According to reports, Apple is expected to launch its iPhone 17 series, which reports will include a new, slim version of the device. In addition, Apple can also reveal upgraded versions of the Apple Watch and Vision Pro -Headset. The company is expected to reveal four new iPhone 17 models (iPhone 17, 17 Air, 17 Pro, and Pro Max) with significant upgrades such as the new A19/A19 Pro chips, 120Hz promotional shows on the range, improved cameras and performance, and a feathered air model below 5.5 mm thick, says Viram Shah, founder and CEO, Finance. However, Justin Khoo, Senior Market Analyst – Apac, VT Markets, does not expect any breakthrough. “The iPhone 17 is expected to have a thinner design, faster chips and camera upgrades, but little in the way of transforming innovation. With Apple’s AI launch until at least 2026, the expectation for a major breakthrough is still dampened,” he said. How to trade Apple shares? Historically, Apple shares are rising in the launches, but often descends as traders ‘sell the news’. Unless Apple surprises with daring prices or AI integration, the event itself may not be a powerful catalyst, Khoo said. Apple shares rose 38% from April lows, but the share remains 5% lower for the year. At the same time, the Nasdaq 100 index is up 13%. According to some experts, the iPhone launch opportunity, as in the past, can become a reason for investors to discuss. Against this background, a short -term volatility cannot be excluded. “In the near term, volatility is likely. Shares can withdraw as the launch underwind, and provides a better entrance point as soon as the guidance of the holiday quarter becomes clearer. For traders, it can pay off patience,” he advised. In the long run, however, he added that Apple’s fundamentals remain strong. The iPhone is still driving more than half the turnover, but services, now almost a quarter of sales and growing double digits, offer a steady growth with high margin, he noted. “Turns, Macs and new categories such as Vision Pro expand the ecosystem. While investors are still concerned about Apple’s AI laugh, its cash, scale and potential partnerships give it the means to catch up,” Khoo said it was neutral on Apple shares in the long run. Apple’s India story, at the same time at home, India quickly becomes one of Apple’s most important markets. In the past financial year, Apple’s sales have become nearly $ 9 billion here, of about $ 8 billion the previous year. At one point, India could play the kind of role China played for Apple, which is a clear positive for the growth of the company, Shah said. Disclaimer: This story is for educational purposes only. The views and recommendations expressed are those of individual analysts or brokerage firms, not coin. We advise investors to consult with certified experts before making investment decisions, as market conditions can change quickly and conditions can vary.