Puma’s H-Street Shoe Launches in Seoul – ryan

Photo: Courtesy of Sangbok Baek

Slim Sneakers Are One of the Biggest Fashion Trends This Year: Louis Vuitton’s Sneakerina, Adidas’s Taekwondo, and Miu Miu’s Low-Tops All Debuts Past Year, Cementing the Look. And now, puma’s h-street sneaker, which look like something between a sneaker and a soccer Cleat, Might just be the shoe of the Summer.

This month, puma invited with to travel to seoul to get a four-day crash Course on how the shoe to be. Inside Layer 41, a warehouse in the shopping distribution of the City, I Found a Sneakerhead’s Heaven – IT tan Managed to be interesting for me, someone who knows Very Little About Collecting Shoes. The first floor was outfitted like a puma museum and included an exemption that traced the h-street’s origins back to 2003 with the harambee track spike shoe, a technical running sneaker that looks almost identical to its 2025 relevy sans spikes. The new iteration was redesigned for modern wear with a breathable mesh; a Thicker, Better-Fitting Cushion; and brand-new colors, the Very First Being an in-Your-Face Green. The reworked shoe will be releassed in june for under $ 80, and the brand hopes the lightweight mesh will be a summer option for fans of the suedcat, a simillar shoe. Since the Speedcat did so well in seoul, puma was eager to introdes the h-street, first.

Puma’s Exhibition to Celebrate the Shoe’s Launch Brought Out Local Talent and Local Stans: Outside, Fans Were Waiting to Catch a Glimpse of Itzy’s Yeji, Squid game‘s not yuri, and the boyz’s Juyeon. Inside, The Space Featured Multiple Activations Hosted by the Creative Studio COLD ARCHIVE: there was a Street Salon, A Styling Station, A Place to Customize your Own H-Street Sneakers with Charms, and A Snack Bar. AFTER SEEING A GIRL WITH LOCKS COME OUT OUT WITH THE SLEEKEST BOB IN HUMAN HISTORY, DECIDEED I NEEDED TO TRY THE SALON. A DRASTIC HAIRCUT WAS TEMPING, but DECIDEED ON NAILS INSTTEAD AND SAT DOWN ACROSS FROM LOCAL NAIL ARTIST AND MODEL MASHA PARK. We immediately hit it off, and after i gave her full rein to what what my Nails (we decided 3-D Metallic Blobs), we swapped new york and seoul recssed Sex and the City. AS I Prepared to Head Back Downstairs, I HAD Two Options: Stay in My Seat with My New Friend or Join the Press Standing Around Waiting for Rosé to Emerge. I decide to stay put, chatting with Park, hairstylist aya Kuraoka, and Cold Archive’s Purple-Qie Qin. AFTER Two and A Half Hours, Rosé Emerged for Ten Minutes, Waved to the Crowd, Then Left. CEO Posted a Reel From a Photo Room I HAD JUST TAKEN A SELFIE IN. “I Need a Smoke,” Said Qin, Pushing Outside for the First Time All Day.

Once outside of my cubby, i made my way to a t-shirt station nearby where guests were enCouned to make a “___ sucks” shirt. “It was inspired by the ’90s’ models suck’ t-shirt naomi campbell wore. It was a way to express your feelings about your culture, and we wanted to the new generation,” Said Qin. Later that day, after all the fanfare had been passed and my h-streets (OPTED FOR A RED PAIR, WHICH WILL COME OUT LATER IN THE YEAR) HAD RECEIVED A BIW or Two at the Customizing Bar, I was out to lunch. They were the only bright-colored shoes of saw for a mile, but i is couldn’t tel you how many times I was stopped and compounded. I didn’t get a chance to say hi to rosé, but i think she would love.