Puma’s H-Avenue Shoe Launches in Seoul

Photo: Courtesy of Sangbok Baek

Slim Sneakers Are One among the Finest Vogue Developments This Year: Louis Vuitton’s Sneakerina, Adidas’s Taekwondo, and Miu Miu’s Low-Tops All Debuts Past Year, Cementing the See. And now, puma’s h-avenue sneaker, which seek for handle one thing between a sneaker and a soccer Cleat, Could perhaps fair be the shoe of the Summer.

This month, puma invited with to trot back and forth to seoul to receive a four-day smash Route on how the shoe to be. Within Layer 41, a warehouse within the having a watch distribution of the City, I Found a Sneakerhead’s Heaven – IT tan Managed to be animated for me, someone who’s aware of Very Shrimp About Collecting Shoes. The predominant floor became outfitted handle a puma museum and included an exemption that traced the h-avenue’s origins abet to 2003 with the harambee track spike shoe, a technical running sneaker that looks nearly identical to its 2025 relevy sans spikes. The original iteration became redesigned for in kind save on with a breathable mesh; a Thicker, Higher-Fitting Cushion; and set up-original colors, the Very First Being an in-Your-Face Inexperienced. The remodeled shoe can be releassed in june for beneath $ 80, and the set up hopes the lightweight mesh is actually a summer season option for followers of the suedcat, a simillar shoe. Since the Speedcat did so well in seoul, puma became alive to to introdes the h-avenue, first.

Puma’s Exhibition to Possess fun the Shoe’s Open Introduced Out Local Expertise and Local Stans: Outside, Followers Were Waiting to Earn a See of Itzy’s Yeji, Squid game‘s no longer yuri, and the boyz’s Juyeon. Within, The Convey Featured Extra than one Activations Hosted by the Inventive Studio COLD ARCHIVE: there became a Avenue Salon, A Styling Convey, A Location to Customise your Possess H-Avenue Sneakers with Charms, and A Snack Bar. AFTER SEEING A GIRL WITH LOCKS COME OUT OUT WITH THE SLEEKEST BOB IN HUMAN HISTORY, DECIDEED I NEEDED TO TRY THE SALON. A DRASTIC HAIRCUT WAS TEMPING, but DECIDEED ON NAILS INSTTEAD AND SAT DOWN ACROSS FROM LOCAL NAIL ARTIST AND MODEL MASHA PARK. We straight away receive on well, and after i gave her burly rein to what what my Nails (we made up our minds 3-d Metal Blobs), we swapped ny and seoul recssed Sex and the City. AS I Spicy to Head Assist Downstairs, I HAD Two Alternatives: Cease in My Seat with My New Excellent friend or Join the Press Standing Around Watching for Rosé to Emerge. I attain to a resolution to cease save, talking to Park, hairstylist aya Kuraoka, and Chilly Archive’s Purple-Qie Qin. AFTER Two and A Half Hours, Rosé Emerged for Ten Minutes, Waved to the Crowd, Then Left. CEO Posted a Reel From a Photo Room I HAD JUST TAKEN A SELFIE IN. “I Desire a Smoke,” Acknowledged Qin, Pushing Outside for the First Time All Day.

As soon as originate air of my cubby, i made my technique to a t-shirt internet page nearby where company were enCouned to originate a “___ sucks” shirt. “It became impressed by the ’90s’ fashions suck’ t-shirt naomi campbell wore. It became a technique to particular your feelings about your culture, and we desired to the original generation,” Acknowledged Qin. Later that day, in any case the fanfare had been passed and my h-streets (OPTED FOR A RED PAIR, WHICH WILL COME OUT LATER IN THE YEAR) HAD RECEIVED A BIW or Two at the Customizing Bar, I became out to lunch. They were the finest spirited-colored shoes of noticed for a mile, but i is couldn’t tel you the arrangement in which persistently I became stopped and compounded. I didn’t receive yet any other to declare hello to rosé, but i have faith she would admire.

From Left: Photo: Chung sung-jun/getty photos for pumaPhoto: Chung sung-jun/getty photos for puma

From High: Photo: Chung sung-jun/getty photos for pumaPhoto: Chung sung-jun/getty photos for puma

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