I aspire to be a makeup girlie who wears eyeshadow every day, but honestly, who has the time? I love the look of a little color in my lids, but getting to work by 9 am is already hard enough. I don’t have the skill or the brain power at that hour to masterfully apply powder in precisely the right corners and creases of my eyes.
Or will I? Traditional eyeshadow in a palette that requires a special brush is a hard pass for me, but these Julep crayon-like sticks that Kyle Richards raves about? I’m intrigued. I’ve had one sitting in my Amazon cart for months, not quite ready to spend nearly $20 on a product I wasn’t sure I’d actually use. But when it went on sale for just $7 earlier this week for Prime Day, I finally made the purchase.
Amazon
There are more than 40 colors to choose from, ranging from muted neutrals to bold shades of green, purple and blue. As a newbie, I went with a universally flattering gold metallic that’s subtle and brightens the eyes.
$18 at Amazon
Thanks to my Prime membership, my new makeup arrived in just two days, so I put it to the test right away. I’m pleased to report that it does, in fact, live up to the hype. Absolutely no skill is required to apply it. Just twist up the crayon, swipe it on your eyelids and voilagorgeous, pigmented eyeshadow that lasts for hours. And unlike dry, powder formulas that sometimes fall all over your face when you’re applying them, this creamy stick stays put exactly where you apply it. All you need is one light swipe to see some color; keep swiping for more intensity.
The Julep eyeshadow stick is a No. 1 bestseller on Amazon, with more than 35,000 five-star reviews. Women of all ages rave about how easy it is to use, not to mention its rich color payoff. I wholeheartedly agree.
“This eyeshadow stick is amazing!” one fan raved. “It glides on creamy, blends effortlessly with the smudger, and sets to a crease-proof, waterproof finish that lasts all day. Perfect for quick, no-fuss makeup and the colors are gorgeous.”
“Just as good as Bobbi Brown at a fraction of the cost,” another shopper shared. “It makes my 60-year-old makeup routine effortless. I’ve tried many other brands, in hopes to find something close to Bobbi Brown, but less expensive, to no avail. I was hesitant to order the Julep, but couldn’t pass it up for $9 on Prime Deals Day. All I can say is WOW. It also goes on just as smooth, and actually isn’t quite as drying as the Bobbi Brown. Woo-hoo!!”
Amazon
A quick note about costs. Although I really like this eyeshadow, I’ll be honest — I wouldn’t pay full price for it, but mostly because I’m a cheapskate when it comes to makeup. Personally, I wouldn’t spend more than $10 for another color. Luckily, these sticks will go on sale, so I’ll be watching the price like a hawk.
$18 at Amazon
The reviews quoted above reflect the most recent versions at the time of publication.