Lahori Cumin's trick of 10 rupees twisted brain, papsi coat sweat

Last updated: September 15, 2025, 17:54 IST Lahori Jera Success Story- Lahori Zaira-Making Company Archaan Foods was founded by Saurabh Munjal in 2017 with his cousins ​​Nikhil Doda and Saurabh Bhutana. The idea of ​​making Lahori Cumin came to him when Nikhil once made them drink at home. Lahori Zaira -Making Company Archaan Foods was founded in 2017 by Saurabh Munjal with his cousins ​​Nigs Nikhil Doda and Saurabh Bhutana. New -delhi. Without big ads, without movie stars, and without a heavy marketing budget, a Desi Indian drink ‘Lahori Jeera’ did what many startups just think in dreams. Today it became the fourth most sold drink in India. Lahori Cumin even started challenging Pepsi and Coke. The ‘magic price’ of just 10 rupees and the smell of indigenous spices hit so that people do not buy every bottle, but take it home and take it home and drink. This success of Lahori Cumin forced everyone to think that the magic has its founders who did this four -fold day by day. Lahori Zaira -Making Company Archaan Foods was founded in 2017 by Saurabh Munjal with his cousins ​​Nigs Nikhil Doda and Saurabh Bhutana. The idea of ​​making Lahori Cumin came to him when Nikhil once made them drink at home. The taste was incredible. What was it then, the three decided to take it from house to house. But there was a confusion in the thought of the three, can a local brand really compete with global legendary businesses? Also read -success story: sometimes used to earn 5000 rupees, now the company of crores runs; Lahori Cumin, who brought the IPO family and friends of Rs 382 billion, was initially made in very small quantities. It was spread only among the family and friends to see if its indigenous taste likes it. Whoever drank it, he became obsessed with the taste of Lahori Cumin. This tremendous reaction has already encouraged three. In addition, when he did research on drinks sold in different countries, he realized that Coca-Cola and Pepsi were not always everywhere from America to Asia-Pacific, but many times local drinks had lying ahead. The Archaan Foods Private Limited, which started in 2017 in 2017, is established with the vision of providing natural and Desi -flavored drinks to Indian consumers. Lahori was the greatest weapon of Zira his affordability. The price of almost all the products was kept on just 10 rupees. As a result, this drink has reached the ordinary man. Munjal says: “We always targeted 140 Crore Indians. That’s why the price of Rs 10 was right. Just as Parle-G biscuits of 5 rupees became a part of each household, we decided to make our place in drink.” The unique strategy of marketing Lahori Zira did not spend rupees on advertising. Instead, they planted bottles of bottles outside the shops. Attractive packaging itself has become a marketing tool. Consumers started buying full crates of 24 bottles instead of one bottle. According to a survey, about 50% of the business sales are directly from the purchase of CRATE. This model was absolutely unique in the Indian market. It started with Punjab, Haryana, Himachal and Chandigarh. But soon, the brand also made its place in major states such as Uttar Pradesh and Bihar. Both of these states have more than 30% population of India and there was a tremendous increase in the sale of Lahori Zira from here. Another feature of the no-credit policy business was 100% advance payment and no-return policy. When we talked to distributors for the first time, they placed a condition to give goods on credit and withdrawing goods. But the Lahori Zira team refused to accept it. He himself allowed the shop owners to taste the product, created a question and then showed the distributors that consumers were ready. Only after this was distributors ready with prepayment. This rule is still the backbone of the business. The 1000 crore turnover of 1000 crores without advertising costs crossed only the MRP income of Rs 1000 crore in 2023 based on the question of the consumer and unique taste. The special thing is that no large advertising costs are included. This achievement was completely due to organic demand. This company is making more than 2 million bottles daily and has also launched new flavors such as Lemon, Raw Mango, Masala Cola and Shikanji. The company is growing year after year at a rate of more than 50%. According to Munjal, today it is the fourth largest carbonated beverage mark in India and the country’s number one ethnic beverage mark. Click here to add News18 as your favorite news source on Google. Location: New -delhi, New -delhi, Delhi First published: September 15, 2025, 16:54 IST Homebusiness Lahori Cumin was rolled with a 10 rupee trick