Le minerals worked together the local brand, show used bottles to become fashion products

Jakarta – Le minerals still strengthen his dedication to supporting the national circular economy through collaboration with two local fashion brands, Kiveee and The Earth. This collaboration leads to a collection of fashion products made from used plastic bottles of minerals. Irene Atmadiah, Sustainability Manager – Le Minerals have revealed, this step is part of the sustainable implementation of the National Circular Economic Movement (SCR) that has been run by LE Minerals since 2021. Previously, this program took the garbage couch, platform plastic and the scavenger and collectors community. Now businesses are expanding partnerships to the creative industry, especially fashion. “From our commitment to supporting the Minister of Environment and Regulation No. 75 of 2019, which targets the reduction in national waste by 30% in 2029, minerals continue to execute different programs as a real implementation. And in the collaboration program we want to show that the plastic pet is high and in a big question is some fashion. Stylish fashion product and can be used every day, ‘he continued. In the replantation. The products of this collaboration are proof that we can stay cool, “says Helen Bellina, Chief Operating Officer. Photo: Doc. Special Then Holy Veronica, Creative Director of Kivee, added that his party has long had a strong desire to start a collection of recycled collections, and by collaboration with Le Minerals, -Recycle bottle by the sneakers they design, with the outside of the shoe made completely of the recycled pet cloth. Hopefully, through this collaboration, people will be more aware that recycling material can be turned into creative products that are comfortable using in daily life, “said Vania Audrey, co-founder of the Earth. Circular economy in Indonesia.