Smartphone market grows 6% thanks to artificial intelligence and price discounts
According to an independent study, Apple’s iPhone sales stabilized at the end of June, with growth in the smartphone market in general. According to IDC, smartphones sales have risen 6.5%worldwide, while sales to consumers increased by 6%, according to the numbers of the company “Counterpoint Research”. Strong discount rates associated with the 618 Shopping Festival in China have helped to motivate consumers in the largest mobile market in the world, with the “Xiaomi” and “Huawei Technologies”, raised by its suppression this year. The new study comes after issuing the data of the Chinese authorities, which revealed that the ‘iPhone’ phones have been a recovery since March last year. IDC said Apple sold 45.2 million devices during the second quarter, before 1.5% compared to the numbers of the same period in the previous year. However, the “Countboot” numbers, which monitor sales for the final user, showed their decline by 1%, and both research institutions revealed the decline in the market share of “iPhone” devices. Xiaomi is the highest growth of Xiaomi, the largest growing businesses, which are largely supported by new models of devices and their sales in emerging markets. It also helped the discount prices on prices and promises with new reinforcements to serve artificial intelligence, which stabilizes sales for Apple and Samsung Electronics, the leading market, which is also a new generation phones returned by artificial intelligence. “Apple) improved significantly in the second quarter compared to the negative growth I saw in the first quarter of the year. This is partly due to the major discount numbers on prices, promotional campaigns in many regions, in addition to renewing the customer after the worldwide developer conference, in which (Apple) announced the strategy of artificial intelligence.”