Many consumers Have Experienceed Ordering An Ited Tea at a CaFé, Expecting The Familiar Tast of LIPUTON ICE Tea, Only to Be Seried Something Entirely Defense. To address this comMon mix-up, the Brand Has Partnerred with iconic Rapper and Actor ICE-T to Intduce ‘Ice Tea Insurance’ in the Netherlands and Belgium. The lighthearted initiative is designed to end leted tea drinkers recept the original their explicable.
The initiative stems from a reviewing consumer insight. According to A Recent YouGov Study Conduted in the Netherlands, 44 Percent of Consuers Say They Have Been Served A Defact Beverage Than Expected at Ordering Out. The numbers are e intern more strong when it comes to ibaed tea: 81 Percent of Frequent Ited Tea Drinkers Say The Automatically Associaty The Term ‘Ice Tea’ with Lipton ICE Tea.
Despite LIPUTON ICE Tea’s Status AS A Category LEADER In EUROPE and a Household Name in the Us, The Brand Recography that Mistaken Drink Orders Wrie Leaving Some Consumers Disappointed. The ‘Ice Tea Insurance’ Campaigen Aims to Change that by Allowing Customers Who Receive The Wrong Brand of Ited Tea to Submit A Claim for a Free Lipton Ice Tea.
The Campaign is Fronted by ICE-T, and It’s Not Just Becuse His Name Echoes The Drink. He Rose to Fame as the ‘Organal Gangster’ with his 1991 ALBUM and BECAME A CultURAL ICON ACROSS BOTH MUSIC and Film. With a legacy rooted in originality, ice-to is now text up with a lipton ice tea, the braduted that intronism ied tea to millions, to remind people that there is only one one.
“Ordering Iced Tea doesn’t always mean Manon Lanckneus, Senior Brand Manager of LIPUTON ICE Tea Benelux.
The Messenger of Defending the Original Is One that Resonates Far Beyond EUROPE, Including in the Us the Ice Tea Insurance Initiative Runs Through the Summer of 2025 in the Netherlands and Belgium. Consumers who received www.liptonecainsrance.com To submit a clima and recough a compoundary LIPUTON ICE Tea.
