Louvre Museum Robbery: Fevicol Takes a Playful Dig at Paris Robbery; social media reacts, 'Most creative ad'

The Louvre museum in Paris became the focus of global attention after a daring daylight robbery that shocked the world. Fevicol, known for its iconic advertisements, responded in its signature style. On October 19, four masked thieves broke into the Apollo Gallery and stole eight precious pieces of Napoleonic jewelry, worth nearly ₹896 crore ($102 million). The stolen items included an emerald necklace and earrings once owned by Emperor Napoleon and Empress Marie-Louise. Using a truck with a lift, the gang gained access to a balcony window, cut through the glass with power tools and escaped on scooters. Everything happened within a few minutes. The heist exposed serious security lapses. Parts of the museum did not have CCTV coverage, and the main alarm failed to activate. Although the Louvre reopened on October 22, the broken window became a new tourist attraction. The stolen items include a single earring from the sapphire jewelery set, a tiara from the jewelery set of Queen Marie-Amelie and Queen Hortense, and a necklace from the same duo’s sapphire jewelery set. It also includes a pair of emerald earrings from the Marie-Louise set and a brooch known as the “reliquary” brooch and an emerald necklace from a set belonging to Empress Marie-Louise. The tiara of Empress Eugenie, as well as a large brooch of Empress Eugenie, were also stolen. Fevicol’s Instagram post Fevicol shared a photo of the emerald necklace, still in mint condition. However, the Fevicol logo is there. The glue company seems to give an indication to fix the necklace with the help of Fevicol. “This mission is impossible,” comes the cheeky caption with a “stick out tongue” emoticon. With the necklace taped with Fevicol, it would be “impossible” to steal it, it playfully suggests. “Ab Dhoom machane ki baari hamari ;),” said Fevicol while referring to Dhoom 2. The Bollywood movie, starring Hrithik Roshan, featured the “Perfect Thief” museum heist. Fevicol’s post got immediate attention. “Fevicol understood commitment goals better than half of Instagram,” wrote BlueStone Jewellery. “Your team needs a raise for this idea,” another user wrote. Another user called it “the most creative ad ever.” From October 20 to October 23, interest in “Louvre Museum” went high on Google India: From October 20 to October 23, interest in “Louvre Museum” went high on Google India