Mercedes Benz’s Indian car sales in the January March period fell 12% on the year, as the demand for its entry-level luxurious cars dropped below £ 60 Lakh. From April 2024 to March 2025 it sold about 18,928 cars, a growth of 4% compared to a year before. This was led by a more than one-third in sales of top-luxurious cars during the year, according to the statement. EV sales grew by more than 50% during the year. Luxury car sales at entry level, which make up about a tenth of German brand’s total sales in the country, dropped 28% in the first three months of 2025. Sales of top-luxurious cars, priced more than $ 1.5, rose 6% in the same period, accelerating the premise of the portfolio. About a fourth of its sales in the country come from the top-end luxury car segment, with management expecting this share to rise in the near future. The decline in quarterly sales even registered as competitors BMW and Audi in January March. BMW’s sales rose 7% by year to about 3.914 cars, while Audi sold 1.223 units, a 17% growth during the period. Santosh Iyer, managing director and CEO of Mercedes Benz India, said: “We are not taking part in the intense price competition that is usually seen in the entry-level car segment. In the coming year, the company focuses on expanding its sales of electric vehicles in the top luxurious segment. of its total portfolio on 382 units. segment awaits. ‘ Mercedes is planning to add about 21 new outlets in 2025, in addition to its more than 100 points of contact in the country. Since we expect both markets to grow, we do not expect a lot of change in the share in the near future, “Iyer said. Mercedes India entered the country in 1994 through a joint venture with Telco, then Tata Motors. Published: 10 Apr 2025, 09:38 PM IST
Mercedes’ quarterly sales were hit by slowdown in luxury cars at entry level | Mint
