The ‘Facebook platform’, the parent company of Facebook, is scheduled to use facial recognition technology to combat fraud that utilizes the ads to look more legal, a strategy known as ‘celebrity Taste ads’. Budgets use celebrities to attract users to click on ads that lead them to suspicious sites aimed at stealing their personal information or ordering money. Meta is scheduled to use facial recognition technology to determine these ads by comparing photos in posts with photos of fame accounts on Facebook or ‘Instagram’. “Mita” wrote in a message on his blog: “If we can confirm the congruence and that the advertisement is fraud, we will forbid it.” The company did not reveal the appearance of this kind of fraud through its services. “Meta” uses artificial intelligence with approximately 3.3 billion active users a day through all its applications, “Mita” depends on artificial intelligence to apply many rules and content related guidelines. It made ‘death’ to better handle the large amount of daily reports on unwanted content and the content that violates the rules. Nevertheless, in the past, it had problems when the legal suspended or prohibited accounts were suspended due to automatic errors. Meta says it will also start using facial recognition technology to help users whose accounts are closed. In the context of a new experience, some users may send a video that a person picks up for himself when he lost access to his account. Mita will then compare the video to the photos on the account to check the match. Meta has previously asked users whose accounts are prohibited from providing other types of verification, such as an identity card or an official certificate, but indicates that a video option that a person picks up will take only one minute to complete it. The company wrote on its blog: “We will erase any definition -data created immediately after this game, whether there is a match or not.” Claims against “Mita” have a social network giant a complex history with facial recognition technology. Meta has previously used this technology to identify users in the charged images as a way to encourage them to refer to their friends and increase communication between them. However, the company faced several lawsuits from different US states because it achieved profits from this technology without the consent of users. During 2024, orders were issued that obliged the company to pay $ 1.4 billion to Texas in this lawsuit. She also agreed a few years ago to pay $ 650 million to resolve a separate lawsuit in Illinois. According to Monica Becurt, vice president of the Department of Content Policy in “Mita”, the company will not perform a video test that can do the same person in the State Illinois or Texas.
“Meta” uses technology recognition technology to prevent fraud with celebrities
