What is the story behind the "Skopley" acquisition of the "Pokemon Go" game?
Scopely Inc. this month became a 3.5 billion dollars, part of a broader strategy to build its business through acquisitions, in light of the suffering of the video game in general. According to Javier Ferrera, the collaboration of “Scurley”, the company’s goal is to own a group of successful games that can support each other in an industry worth $ 178 billion, which saw stability in growth last year. While mobile games such as “Pokemon Go” are at the core of ‘Scurley’ business, the business develops games for computers and home games, or is considering the acquisition. Ferrera pointed out that big team games on the Internet are ‘interesting’, but he refused to disclose if the company was working to develop one of them. “There is a unification process that takes place in the market, which is driven that achieving growth and success has become more difficult.” CD Project, the Games developer, said Tuesday that it works with ‘Scurley’ on a game related to one of its privileges. “Scurley” can afford the cost of acquisitions because it has strong financial support. The Savy Games Games Group, a subsidiary of the Saudi public investment fund, acquired Skopley in 2023 for $ 4.9 billion, and benefited from an investment fund worth $ 38 billion to the Kingdom to invest in the video game sector. In the same month in which this agreement was announced, ‘Scopley’ has the game ‘Monopoli Go!’ (Monopoly Go!), Which is the digital version of the famous table game on cell phones. Standard revenue The game achieved one billion dollars in record time compared to any other game, and exceeded $ half a year less than half a year, according to the data from the research business “Sensor Tower”. Ferrera said that “Scopley” spent more than a billion dollars on marketing ‘Monoboli Go!’ Last month alone, the game was loaded about 3 million times, according to Sansor Tower. Ferrera added that the number of “Scurley” employees, currently 2400, will rise, a scene that differs with an industry that saw thousands of demobilization cases last year. “Scurley” follows a largely -interfering style with “pokemon go”. The previous owner of the game, “Niantic”, has had different successes with its new games, as it has canceled games linked to famous privileges such as “Harry Potter”. With the exception of the three titles run by the “Neanc” unit, Ferrera said: “There are no plans to develop new games.” Brian Ward, CEO of “Savy”, said in a separate interview at the conference that “Scurley” checked hundreds of possible learning transactions last year. His goal for 2024 was to find the company “one pioneer title in a specific type of games, or a team that can create a game.” This goal is achieved with “Pokemon Go”, but more offers probably won’t think. “We can sit and monitor what’s just happening.”