John Malone, an alumnus of the famous Bell Labs, may not be a well -known name, but his contribution to the American entertainment industry is great. He was mentioned as the ‘Cable Cowboy’ and is responsible for introducing some of the first cable networks in the country and eventually building up a rich. This is where he tells it all. ‘Born to be wired’, by John Malone, Simon & Schuster, 432 pages, £ 899. Jeffrey Archer’s long-awaited finals to the William Warwick novels are pre-order. It was drawn up against the backdrop of the London Olympics in London, and it struggled with the eponymous hero who was involved in a struggle for brains and struggled against an assassin to devastate by performing an international conspiracy. The end game, by Jeffrey Archer, HarperCollins India, 384 pages, £ 499, in his new book, Business Expert Sandeep Das, explains the arts and science of good strategies, whether at work or in our lives, in our volatile world, where priorities are constantly changing. The storytelling approach is enriched by frameworks and feasible instruments that can apply easily. ‘Why your strategy SUCKS’, by Sandeep Das, Penguin Random House, 284 pages, £ 399 The chief business officer of Atomberg, one of India’s fastest growing digital first consumer brands, uses his personal experience to create a playbook to build new ideas. From finding the product market suitable for distribution and acquiring customers, it explains the challenges and potholes in granular detail. ‘Zero to scale: A playbook to build consumer brands in India’, by Arundam Paul, Wyzer, 264 pages, £ 599 reduced by a journalist and the former Bihar minister, these mystical stories arise from life and times of Yogi Gorkhnath, who lived in the 11th century. To this day, these stories spread in public, on shows, religious and social events. ‘Lores of Love and Saint Gorakhnath’, by Nalin Verma and Lalu Prasad Yadav, Penguin Random House India, 232 pages, £ 399
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