September 15 (Reuters) -Fiverr International, based in Israel, lies 30% of its workforce, a company spokeswoman said on Monday, as the online services market doubles on artificial intelligence to automate systems and streamline operations. The cuts, which will affect 250 employees, are part of a restructuring plan announced by Fiverr’s CEO Micha Kaufman to invest a lot in AI and record the technology on the company’s platform. The company had 762 employees from December last year. “We are starting a transformation for Fiverr, to turn Fiverr into an ai first company that is leaner, faster, with a modern AI-focused technical infrastructure, a smaller team, each with significantly greater productivity and far fewer management,” Kaufman said in a letter to employees. The layoffs reflect similar movements by larger technical firms, such as Salesforce, which spent a significant amount of resources on AI agents and machine learning to automate customer care and logistics work. Although it is not clear which types of posts will be influenced, Fiverr operates a digital market for self -services where freelancers can contact companies or individuals who need digital services such as graphic design, editing or programming. Most processes on the platform take place with minimal employee intervention, as order, delivery and payments are automatic. The company’s name comes from most actions that initially start at $ 5, but as the business has grown, the firm introduced subscription services and increased the benchmark for service prices. Fiverr said that it does not expect job cuts to affect substantially business activities across the market in the short term and plans to reinvest part of the savings in the business. (Reporting by Zaheer Kachwala in Bengaluru; Editing by Alan Barona)
Online Marketplace Fiverr to cover 30% of the Labor Force in AI Push
