Netflix tests a new search instrument for artificial intelligence-powered search instruments designed to provide a more intuitive and personalized way for users to discover content, Bloomberg reports. The feature, which is currently available for selected subscribers in Australia and New Zealand, enables users to search for films and series using detailed and mood-specific directions. Unlike the existing search function – which typically deals with genres, titles or actors – the new technology enables more nuanced inquiries. For example, users can request recommendations based on how they feel, such as asking for a heartwarming drama for a rainy day “or” a quick thriller with a strong female lead. ” The instrument is powered by Openai’s technology and is initially only accessible on iOS devices. Netflix confirmed the plans to broaden the test in the near future to additional regions, including the United States, the report states. While Netflix has long relied on artificial intelligence and machine learning to stimulate its recommendation algorithms, it is an important step in integrating Conversational AI directly into the user interface. The goal is to improve the discovery of content and give subscribers more control over their view choices. Netflix CEO Ted Sarandos has previously recognized the growing role of AI in the industry, paying attention to the potential of supporting creative processes rather than replace them. He emphasized that although AI some elements of production can streamline, it is not intended to displaced screenwriters, directors or actors – a reassurance aimed at an industry that is still careful about technological disruption. The company carefully approaches the launch. Contrary to many of its functions of introductions, which regularly go platform-wide, the AI search instrument is offered as an opt-in-experiment. Users must choose to participate in the hearing, indicating a more measured approach amid ongoing debate on the impact of AI on entertainment opportunities. (With input from Bloomberg) first published: 15 Apr 2025, 23:12 IST
Openai Tech Powers Netflix’s new mood -based search function: all you need to know | Mint
