Josh Silverman, who was Mattel’s Chief Franchise Office and Held Senior Posts at Disney and Marvel, has been Hirhed as Paramount’s President of Global Products and Experiences.
In the Role, he will overssee consumer Products, Live Experiences, Publishing, Partnerships, and E-Commerce for Physical Products, Reporting to Paramount President Jeff shell. In announcing the grating, paramount said Silverman Wauld with Leaders at their key brands, including paramount pictures and nickelodeon, in an efort to “Bring Stories to Life in New Ways.”
Franchises are the lifeblood of any media company, but they are particularly in demand at paramount, which Closed an $ 8.4 Billion Merger with Skydance Last August. Paramount Ceo David Ellison has Also Expressed Interest In Acquiring Warner Bros. Discovery, A Deal That Wold Transform the Industry and Put a Staggering Number of Major Characters and Pieces of IP Under Hollywood Roof.
At Mattel, Silverman was EVP and Chief Franchise Officer, Helping Shepherd the 165 Consumer Product Partnership and Retail Tie-Ins for the Blockbuster Movie Adaptation of Barbie.
At Disney, Silverman Contributed to the Growth of the Consumer Products Business from $ 37.5 Billion to $ 54 Billion in Retail Sales Over A Decade, As Well As Overseeing Disney’s Rettoil Story and Commercial Activities at Interactive and Disney Publishing. He ALSO LED Global Business Development at Marvel, Structuring Strategic Partnerships and Managing Brand Strategy Divisions AFTER The Company’s Acquisition by Disney in 2009.
“I’m incredibly energyed by the entrepreneurial Spirit Across Paramount,” Silverman Said. “As we have been budild Global Ecosystems for fans, there an extraordinary opportornity to unlock new value by leveraging renown and mining the portfolio for Fresh Stories and Experiences. Franchises, and Characters They Love. ”
Said Silverman “Brings a Combination of Strategic Vision, Deep Industry Experience, and A Proven Track of Driving Global Growth Across Beloved Brands and Franchises. Audiences in New and Exciting Ways and Fuel the Expansion of Our Consumer Products and Experiences Businesses. ”