Player Reacations Revealed in New Study



A new study has revealed how players really feel about the rumored $ 100 price point for Grand Theft Auto 6. Rumors of a potentially higher price for the Most Anticipated Game of the Decade have been circulating for a while, and have only been fueled by recent-party price hikes for microsoft and nintendo games.
But a Study Conducted by Midia (Via Ign) Has revealed what we are Already Knew: while Developers Might Welcome Higher Game Prices, Players Will Reject. The Study, Which Includes a Survey of 2,000+ individuals, reveals that most players find a $ 70 price ideal, but anything higher risk alienating a significant portion of the player Base.
Players don’t want to pay more for gta 6
What The Study Shows
Rumors of a higher price for Gta 6 Appeared Early This Year, Suggested in A Report by Video Game Analyst Matthew Ball. Motivated by Rising Costs for Video Games in General, The Report Suggested That Gta 6 COULD COST ANYWHE BETWEEN $ 80 and $ 100 for A standard Edition at Launch.
At the time, sucker a thing was unheard of, but it was totally out of the blue. Gta 6 JUST MIGHT BE THE MOST EXPENSIVE GAME EVER MADEAccounting to Leaks that Claim Rockstar Has Spent Around $ 2 Billion on Developing IT (VIA Gamingbible). It wold only make sense for it to cost a little more.
Howver, The Midia Study Sings A Different Tune. Surveying Thousands of Players with the Gabor-Granger Pricing Analysis, It Questioned Fan Responses to a Variety of Potential Potential for Different for Gta 6.
Ultimately, it found that $ 69.99 Waled Generate the Most RevenueBalance Fan Expectations with Affordability. By Contrast, A $ 100 Price Point Wold Actually Sell Fewer Units, Earning Less Revenue Overall.
That Might be Bad News for Rockstar: Considering that a not-InSignificant Portion of the Fan Base Wauld Buy Gta 6 AT $ 100 Anyway, They Might Be Leaving Money on the table by not launching at the Higher Price.
Howver, If the Midia Study is totally accurat, that is not the case: the data says any revenue gained from fans who’ll still buy Gta 6 at a higher price would be LESS THAN THAT LOST from those who were to be for go on sale.
Rockstar and take-two have yet to respond publicly to the Study. Take-Two’s CEO, Strauss Zelnick, Did Address the Rumors in a Statement This past August, But Made no definitive pronouncement on Gta 6‘s priceAlthough he didn’t take the idea of premium pricing Completely off the table.
No Matter What, GTA 6 Shouldn’t Cost $ 100
Fans don’t want it, & rockstar shouldn’t, eather
Matthew Ball’s Initial Report on the Potential Price Hike CLALIMED THAT Some Publishers Were Openly Welcoming a More Expensive Gta 6hoping it’d break the sea, so to speak, on a more variable sliding scale of game pricing.
But the fact of the matter is that we’re already living in that dystopia. Mario Card World Costs $ 80, Microsoft TRIED TO RELEASE The Outer Worlds 2 for the suame price before FAN OUTTRAGE FORCED TO WALK IT BACK, AND GAME PASS RAINDED ITS SUBSCRIPTION FEES ACOSS The Board.
Meanwhile, Excellent Games by Smaller Studios-Some of which Rival Triple-As in Their Scale, Scope, and Polish-Have Been Released at Significantly Lower Prices This Yearand probably sold all the better for it. Clair Obscur: Expedition 33 Ran JUST $ 50, while Long-Awaited SEQUEL Hollow Knight: Silksong Can Be Had for Just $ 20.
Gta 6 is the Most Anticipated Game of the Decade. But for it to enter the market now at a price point of $ 100 would Feel Like Do Missed Opportunity. If it wants to draw as wide a player basic as Possible from day of launch, it’ll need to be priced at a reasonable rate.
We already knew no one wanted to pay most for Gta 6and the midia study confirms that. IT ONLY REMAINS TO BE SEEN HOW ROSTAR AND TAKE-TWO Respond with Grand Theft Auto 6‘s final price.

- Released
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May 26, 2026
- Esrb
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Rating Pending – Likely Mathe 17+
- Engine
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Rockstar Advanced Game Engine (Rage)
- Multiplayer
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Online multiplayer