Westbridge bet big on KPN Farm Fresh with over £ 600 crore investment

Copyright © HT Digital Streams Limit all rights reserved. Westbridge Capital Pumps in £ 637 Crore in Tamil Nadu-based KPN Farm Fresh Priyamvada c 3 min Read 16 Sept 2025, 09:21 am IT This fresh round follows to acquire almost a 70% stake by Westbridge for about £ 550-600 crore in June 2023. Farm Fresh to increase expansion, omnichannel strategy and the presence of retail as India’s consumer sector grows amid increasing endeavor and premium. Mumbai: Private equity firm Westbridge Capital has invested more than £ 600 ($ 70-80 million) in KPN Farm in a fresh financing round, two years after obtaining a majority interest in the Tamil Nadu-based fruit and vegetable retail chain, two people familiar with the case. KPN, who stands for Kovai Pazhamudhir Nilayam, will use the funds to accelerate the expansion, improve its omnichannel strategy, increase its retail footprint and deepen its presence in existing markets, the people said on condition of anonymity. The company was included in 2011 and is mainly engaged in fruit and vegetable retail sales, with its products sold mainly via departmental stores. Westbridge co-founder Sandeep Singhal, as curator of Konark Trust, along with entities such as Mountain Managers Pvt Ltd (as trustees of MMPL Trust) and Setu Afi Trust, bought Cumulative 37,34,272 shares worth £ 637 in KPN, according to the minister of the Minister of the Minister of the Ministry of the Minister of the Minister of the Minister of the Minister of the Minister of the Minister of the Ministry of the Ministry of the Ministry of the Ministry of the Ministry of the Ministry of the Ministry of the Ministry of the Ministry. Westbridge refused to comment while e -mails were sent to Senthil Natarajan, MD, KPN Farm Fresh,; remained unanswered until purple time. KPN has stores across Chennai, Bengaluru, Cuddalore, Hyderabad, Kanderab, Nellore, Puducherry, Tirupati and Vellore, according to the official website. It has also expanded to categories such as home companies (doormats, room fresheners, batteries), masalas and dry fruits, bakery and rusks, stationery and party needs, health and pharmaceuticals and cleaning of essentials. This fresh round follows the acquisition of almost a 70% stake by Westbridge for £ 550-600 in an all-cash agreement in June 2023, according to MoneyControl. The transaction valued KPN at £ 800 crore. Westbridge’s follow-ups come because the private equity firm bet on the growing consumer sector in India, driven by increasing pursuit and willingness to spend on discretionary items helped by premiumization over categories. Some of its other significant investments in the consumer sector include Most Ho, Third Wave Coffee, Wooden Street, Rapido, Fraazo, Otipy and Hindustan Foods. A humble start of KPN’s journey began in the fifties from a single Pushcart in Coimbatore when R Natarajan, the second of four brothers, fell out of school to sell fruit with his older brother, to support his family after losing their father, who was the only income producer. They used their savings to open the first store in the 1960s and sold fruit and juices at the time. In 2012, the company was formally established with a 60% stake in the company, while the balance was distributed according to the reports among partners in existing KPN outlets, reportedly. KPN’s revenue from operations rose a year earlier by second -generation entrepreneur Senthil Natarajan (R Natarajan’s son), to a £ 382.4 crore in FY24 of £ 308.5 crore a year before. According to the data of market intelligence provider Tracxn, a loss of £ 34.4 crore reported, compared to a profit of £ 3.1 crore in FY23. The retail ecosystem, in the retail ecosystem, which was valued at about $ 1 billion in 2024, is expected to grow at a CAGR of 8-10% over the next six years. Growth will be powered by improving the supply and distribution, increased technology adoption on the value chain and progress in infrastructure and logistics. Organized retail, both online and offline, is expected to address inefficiencies of high supply fragmentation and quickly get market share, according to a report by the consultant firm RedICE in March. Catch all the corporate news and updates on live currency. Download the Mint News app to get daily market updates and live business news. More Topics #Investment #Private Equity #Retail #India Read Next Story