Realty Services Company TCC Concept to acquire pepper riding

Realty Services Company TCC Concept has signed a term page to acquire up to a 100% stake in Omnichannel Furniture and Home Goods Platform PepperFry, according to a stock exchange. The company did not disclose the transaction size or timeline for completing the acquisition. TCC Concept said the proposed acquisition is aimed at strengthening its presence in e-commerce and digital market space, which complements its focus on technology-led platforms. It added that the integration of pepperfry customer experience will improve, create operational synergies and open new growth paths. Established in 2012, Pepperfry competes with e-commerce maids Amazon and Flipkart, as well as urban learning from Reliance. The business is mainly driven by product sales commissions. In June, PepperFry collected £ 43.3 of existing investors, including Norwest Venture Partners, Goldman Sachs, General Electric Pension Trust, Growth Equity Opportunity Fund and Panthera Growth Partners. Pepperfry has cumulatively raised over $ 300m (about £ 2,600 crore) and valued at over $ 341m (or about £ 3,000 crore). Earlier, the company informed its initial public offer plans (IPO), despite the conversion into a public entity in 2022 to prepare for a proposed $ 250-300 million offer. Co -founder Ashish Shah said pepperfry prioritizes growth and profitability instead. Pepperfry has remained a largely loss maker since its inception and delivered a net loss of £ 117.5 on the operating income of £ 188.9 in FY24. Online furniture market consolidates the potential acquisition of pepperfry at a time when India’s online furniture and household goods are consolidation, with traditional players and digital first platforms competing for scale. Strategic domestic mergers and acquisitions (M&A) in food and beverage, FMCG and e-commerce segments have tightened. Domestic transactions consist of about 77% of transaction volumes, with more acquisitions to acquisitions by larger players seeking category leadership, according to a report by the consultant firm, the Grant Thornton Bharat. E-commerce/retail-M & A-trend analyzes show fewer transactions in 2025 so far compared to 2024, but with larger transaction sizes, as companies focus on scale, data/advertising leverage and profitability, according to a report by audit firm PWC. For TCC concept, the transaction is a entry into a segment directed by the consumer.