The Clothes Shop That Got Rid of Size Labels – ryan

When plus-size customers asked a South African shop to rip out the labels on its clothes to save their embarrassment, the shop-even one further and decided to scrap numbered sizes all together. Will this do anything to stop body shaming?

South African Fashion Designer Hayley Joy-Weinberg was asked to cut off the label on her clothes by numerous customers who had asked their husbands to collect their orders.

“It was a problem to them that someone else would see what size they wore and I completely understood it.

“There is a Stigma Against Big Woman,” She Told Me.

So ms weinberg has replaced standard labels at her Johannesburg boutique with color-coded tags to make shopping a less stressful experience for her plus-size clients.

“It felt so good to say you are a yellow, or a pink, or a green,” she told me.

She took it a step further by adding shapes.

So, instead of referring to their size as a 2xl, a customer asks for a pink heart.

Her shop stocks clothes ranging from small to 7xl – most shops in South Africa only go as far as 3xl.

“Normally I’m a size 38-40 but here at this store I’m a green. It feels to good to say that,” Customer Puleng Kwena told me.