Sam Altman has announced major updates to Openai’s Sora, including new rights controls to manage character use and plans for an income -sharing model. He compares the quick iteration that lies ahead with the early days of chatgpt. Openai CEO Sam Altman announced some important changes for Sora, the company’s experimental video-generation tool, on Saturday after receiving extensive feedback from users, creators and right holders. (AP), OpenAai CEO Sam Altman has announced some important changes for Sora, the company’s experimental video-generation tool, on Saturday after receiving extensive feedback from users, creations and rights. Control for right holders in a blog post, Altman confirmed that Sora will soon set up more detailed options for right holders to decide how their characters are used within the platform. The system will build on the existing Opt-in model for image, but provide additional low control, including the ability to completely block or limit certain uses. Altman noted that although many rights holders consider Sora as a powerful form of ‘interactive fan fan’ with a strong potential to deepen the audience’s involvement, they want better boundaries around using their creations. “Different people will try many different approaches,” he wrote, adding that the company is aimed at applying a consistent framework that gives right holders the final say. He also recognized the strong role of Japanese cultural production in the formation of Sora’s early adoption. “We are hit by how deep the relationship between users and Japanese content is,” Altman said. Monetization and income part, besides new creative controls, prepare Openai to introduce an income model for Sora, as the use has exceeded expectations. Altman explained that many users produce large amounts of videos, often for nis audiences, which create the need for sustainable monetization. The company plans to experiment with revenue distribution schemes that enable rights holders to take advantage of when using their characters in generated content. Altman compared the current phase of Sora’s development to the fast iteration cycle seen in the early days of Chatgpt. He promised Swift adjustments and acknowledged that the company would “make some good decisions and some mistakes”, but would move quickly to correct the course. The update indicates that Sora is not only developing a consumer product, but a platform where rights holders, creators and audiences can all share in growth.
Sam Altman announces major changes for Sora: more control for creators, monetization on the way
