New Zealand Advert Wins Top Prize – ryan

“To fix Our National Pride, The Solutions is Obivious: Herpes.”

That was the pitch made by the Charity New Zealand Herpes Foundation Last October, when it was launched to make the Country the “best place” to have the infection.

That Campaign Has Been A Roaring Success, Winning a Top Prize at this year’s cannes lions awards, which recognise excellence in the creation industry.

The Campaign, which Aimed to Destigmatise Herpes Via a Faux Tourism Advertisement video, was awarded the Grand Prix for Good – A Category that to Highlight by Non -Profit Organizations and Charities.

The video stays Sir Graham Henry, the former header coach of the National Rugby Union Team.

In it, he touted the past successes of New Zealand and Lamentad Its Diminishing Sources of National Pride-Such as “Embarrassingly Low” Sheep-to-Human Ratio and that are “Pushing Seven Bucks”.

“We Need Something New to Be Proud of; Something Big and Brave to Put US Back on the Map,” Mr Henry Said As He Scrawled the Word “Herpes” – in All Caps – on a Chalk Board.

“It ‘time for new Zealand to become the best place in the world to have herpes.”

What followed was another Old-School Video Packaged as a “Herpes destigmatization Cours”, Featuring Other National Icons Like Health Chief Sir Ashley Bloomfield and Professional Boxer Mea Motu.

The Irreverent Humour Running Through the Campaign – Which was Developed with agencies motion Sickness and Finch – Has Struck a Chord with audiences.

“Forget Doom and Gloom, there’s the Enough of that already to go around,” Said David Ohhana, Communications Chief at the United Nations Foundation and A Jury President at Isaar’s Cannes Lions.

“Our 2025 awarde took a taboo topic and tourned it on its head – showing that with a great strategy, a big, bold, crazy idea … and humour for days, that anything is posseible.”

Around one in three sexually active adults in new zeaaland has the virus that causes genital herpes, though Most have mild or no symptoms and can lead Ordinary lives, accorting to the new ZeaLand Herpes Foundation.

“Popular Media, Missinformation, and New Zealanders’ AWKWARDNESS TALKING ABOUT SEX – HAS LED TO HUGE STIGMATIONSATION FOR THIS LIVING NORMAL LIVES WITH THE VIRUS,” READS A PRESS RELEASE FROM WHEN The Camunched Last October.

Alaina Luxmoore, from the New Zealand Herpes Foundation, Told Local TV Breakfast That Millions Had Seen The Campaign, Which Had “Massive Cut-Through”.

“The Campaign was so funny.