On Thursday, Spotify unveiled several measures to encourage artists and publishers to be more transparent about the use of artificial intelligence, as well as limiting certain abuse. The Swedish platform recommends that musicians and producers meet a new standard developed by the Digital Data Exchange (DDEX), a consortium of leading media companies, music licensing organizations, digital service providers and technology firms that develop standards for the creative industries. Since the beginning of the year, DDEX has allowed cuts to be created as completely, partially or not at all with AI in their descriptions. Once this metadata is integrated, it will be ‘Across Spotify’ available, Sam Duboff, head of music marketing on the current platform. The issue became prominent in June when an AI group suddenly became viral the Velvet Sundown, with their most popular song surpassing three million streams on Spotify. The new labeling system works on a voluntary basis, and Spotify does not require the uploading of the content of AI’s role in their production. “At first, I think people’s attitude was very binary,” Charlie Hellman, head of music at Spotify, explained during a presentation. “There is either AI music or there is not. But the reality is that we now see this distribution of so many different ways that AI is taken into different steps of the tool chain. ‘ Spotify does not want to punish “artists for using AI authentic and responsible,” Hellman said. According to the company, more than 15 labels and distributors have already committed to complying with the DDEX nomino click. Deezer is currently the only most important sound platform to systematically flag that is completely generated by artificial intelligence. Regarding such tracks identified by Spotify, it is entirely created by generative AI, “their audience is minimal,” Duboff said. “It’s really a small percentage of streams. In general, if the music does not make much effort to create, it tends to be of low quality and does not find an audience. ‘ The platform also announced on Thursday that it has updated its rules to make it clear that unauthorized AI use, including the creation of deep subjects or imitations without permission, is not allowed and that such content would be removed. tu/arp/Dec
Spotify moves to tackle AI abuse with transparency measures
