"Mita" intends to integrate an artificial intelligence assistant into "WhatsApp" to support businesses

The company “. Meta platforms inc” intends to add new artificial intelligence features to the “WhatsApp” chat application, which includes artificial intelligence assistants who support companies to communicate with clients, answer questions and sell their goods and services through chat. ‘WhatsApp’ will be tested soon, the new assistant who works artificial intelligence with companies in India and Singapore, then Brazil. WhatsApp is actually integrated with an artificial intelligence assistant for ordinary users, but the new products are specially designed for companies that regularly deal with inquiries and interactions of customer service. The company said the new features would support more than 200 million companies that depend on “WhatsApp” to talk to its customers. “Any company must be able to provide an agent who can talk to your clients, provide support and facilitate trade,” Minta, CEO of Minta, said during the announcement of the new assistant at an opportunity held in Sao Paulo. More than 120 million users in Brazil The ‘WhatsApp’ application, used by more than two billion people around the world, is especially popular in places such as Brazil, India, Indonesia and Mexico, in which people communicate with local companies using this service. For example, more than 120 million people use the “WhatsApp” application in Brazil, for example. The company also plans to launch a copy of its assistant “Meta AI”, which targets Portuguese -speaking users next month. “Mita Ai”, which works in the company’s wonderful language model known as “Lama”, can answer user questions via “Facebook”, “Instagram” and “WhatsApp”. Meta, who acquired WhatsApp for $ 19 billion in 2014, has investigated more ways to earn revenue from its famous chat application. The “Business” version of the application is currently free, but it offers some paid features. The company also earns money by laying fees on companies to send a few messages to its customers, and selling ads via “Instagram” and “Facebook” linked to “WhatsApp”, called click ads to send a message. The company announced on Thursday that the marketers could soon create these advertisements with the help of artificial intelligence. Mita is currently testing this feature on the market for English -speaking users, such as the United States and Singapore, and intends to expand more. Zuckerberg previously said that click ads to send a message can earn $ 10 billion in revenue to “Mita” annually.