The European Union was fined Mita with 798 million euros due to the dominance of classified ads

The organizational authorities of the European Union imposed a fine of 798 million euros ($ 841 million) on the company “Meta platforms” as a result of connecting the “Facebook Marketplace” Facebook service with its comprehensive social media platform, which is the first penalty of its kind for the US technology. In an unprecedented decision, the European Commission “Mita” ordered that the classified advertising service “Facebook Place” be linked to its wide social network, and withheld to place unfair commercial conditions on the platforms of the competitive commodity. “Meta has linked the online classified advertising service (Facebook Place) on the Social Network (Facebook) and imposed unfair business conditions on other classified advertisers,” says Margaret Vestaggar, Head of Anti -Monopoly in the European Union. She added, “She did it in favor of her private service (Facebook Bliss).” This fine is probably one of the last Vestagram decisions preparing to leave her position before the end of the year. Over the past decade, it has been one of the most critical Silicon Valley, and fines have been imposed by billions of euros due to monopoly issues, including more than 8 billion euros against Google. The use of user data exploits this decision after an investigation into the exploitation of “dead” for billions of users on Facebook to exclude competitors. The Supervisory Bodies of the European Union indicated that the ‘Meta’, based in Menlo Park, California, also used data from competitive platforms announced on ‘Facebook’ to improve its ‘place place’ service. Mita insisted on challenging the decision before the courts of the European Union, a process that could last several years. The company said the fine “ignores the prosperous European market” and works to “protect existing large businesses.” In a similar case, Amazon.com escaped the fines of the European Union in 2022 when the organizers agreed to submit proposed proposals by the company, which included a promise to stop the use of non -general data on independent sellers in its market in favor of its competitive commercial enterprise. A settlement in the UK also faced the “Facebook market” service an audit of other organizational bodies, as a settlement with the British Competition and Market Authority was closed after a set of concessions was approved. Meta has a $ 40.6 billion revenue in the quarter, which ended on September 30, an increase of 19% compared to the previous year. In recent years, “Mita” is trying to balance the great investments in techniques such as artificial intelligence and virtual reality, and on the other hand, to grow her basic business in digital advertising. Although the European Union can impose fines of up to 10% of world sales, the sanctions are often much lower and take into account the danger of allegations and the relevant submarkets. This has put some organizers on hold and created demands with stronger solutions, including structural solutions. Similar to the United States, the European Union is studying the possibility of dividing the “alphabet” business “fabet” to alleviate its concerns in the technical advertising market. The new Digital Market Act (DMA) strengthens the laws against monopoly by setting strict boundaries on the Silicon Valley companies. The European Commission has already begun investigating the extent to which Google and “Mita” comply with this law, while “Apple” is expected to face the first fine in the European Union soon due to the lack of commitment to the rules. “Mita” made suggestions this week to change the way it targeted users with ads on “Facebook” and “Instagram” to avoid the investigations.