Starbucks' salary workers get 2% increases this year

(Bloomberg) – Starbucks Corp will give all salaries in North America a 2% increase this year, a shift from previous increases that have been decided in the judgment of managers. It is part of a turnaround effort that includes better service, shorter waiting times and more inviting stores. The company has asked managers to keep costs under control to help pay these upgrades. According to a Starbucks spokesman, customers can say that they can “see and feel the differences these investments make”. “While making these important investments, we must manage all our other costs carefully.” This involves a constant approach to merit increases in all teams’ for the financial year ending at the end of September, according to Starbucks. The 2% increase applies to all corporate staff, as well as for workers in manufacturing and distribution. It also contains retail leadership such as store managers who, unlike baristas, are salary. Starbucks is working to reverse six quarters of selling the sale of the same stores. In addition to making cafes more welcoming, CEO Brian Niccol began working to refresh the menu, add more staff to stores and execute technology to streamline orders. Niccol has so far implemented a series of labor power changes, from the rise of the dress for baristas to setting up 1100 corporate workers and that some people should move to Seattle. Starbucks also provided a few stock allowances with a target value of $ 6 million each, which is payable if they keep a lid on cost while delivering on the turnaround as quickly as possible. Starbucks is expected to produce a slight increase in sales of comparable stores, which measures the performance at least 13 months open, in the current quarter, according to the average estimate of analysts asked by Bloomberg. In Starbucks’ previous financial year, corporate workers received only 60% of their bonuses due to the poor financial performance of the business. More stories like these are available on Bloomberg.com © 2025 Bloomberg LP