iPhone 14 Pro, 13 Pro Max and 12 Pro Lead Renoved Market If 3 out of 5 Buyers Choose Apple: Report

Apple is still leading India’s revamped smartphone market with a 62.9% share in H1 2025, according to a Cashify report. Three out of every five buyers prefer iPhones, especially iPhone 14 Pro, 13 Pro Max and 12 Pro, as premium demand rises. OnePlus, Xiaomi and Samsung follow smaller stocks. Apple continues to dominate India’s flowering revamped smartphone market and captures 62.9 percent of sales in the first half of 2025, according to Cashify’s latest White Paper, the Great Indian Upgrade 2025 (Reuters), still dominates India’s flowering smartphone market, which has won 62.9 percent of sales in the first half of 2025, The Great Indian. Study highlights a growing trend among Indian consumers to sell, trade and buy devices that are presentive, indicating a major shift to a more circular technology economy. Why renovated phones are popular, the report, based on insights of more than 10,000 respondents and Cashify’s own market data, has revealed that although trade-in programs have gained traction, a significant ‘loading economy’ continues. About 70 percent of Indian smartphone users recognize that they stopped two to three unused devices at home, representing billions of rupes in unused resale potential. Meanwhile, a third of consumer consumers sell old devices to finance new purchases, and 40 percent are motivated by competitive repurchase offers. Apple leads in the refurbished telephone market. The increase in the demand for revamped phones is closely linked to premiumization. Three out of five refurbished buyers in the first half of 2025 chose iPhones, especially models such as the iPhone 14 Pro, 13 Pro Max and 12 Pro. This has driven the £ 60,000-plus segment by 33 percent year-on-year, while the mid-distance refurbished devices between £ 15,000-30,000 were also strongly used. Other brands also compete in the second -hand market, although on smaller scales. OnePlus accounted for 10.2 percent of refurbished sales, followed by Xiaomi at 9.7 percent, Samsung at 6.1 percent, and Vivo, which achieved the fastest growth, and rose from 2.1 percent in 2024 to 3.2 percent in the first half of 2025. Fast. Consumer confidence in refurbished devices is increasing. Seventy-six percent of the surveyed users can be renovated as ‘like new-tested and restored by experts’, while 52.5 percent regard a 12-month guarantee as an important factor. Buyers are increasingly willing to pay a premium, with 32.4 percent spending between £ 21,000-35,000 and 17.1 percent paying more than £ 50,000 for refurbished models.