Apple plans to introduce artificial intelligence into "safari" and to threaten the dominance of "Google"
Apple said it is “safari” browser on its devices “seriously” to focus on artificial intelligence search engines, into a transformation that can change the rules of the game in the sector, and is driven by the possibility of its long partnership with “Google”. Eddie Qio, the first vice president of “Apple” services, revealed this step with a statement he made on Wednesday during his testimony in the lawsuit filed by the US Department of Justice against the “Alphabet” business that owns “Google”. The case is about an agreement estimated annually at $ 20 billion, which makes Google the virtual search engine on the “Safari” browser. And if the two parties are forced to end the agreement, it can make a fundamental change in the path of the ‘iPhone’ and other Apple products. But the technical earthquake does not stop at the limits of this agreement. Search engines based on artificial intelligence have already begun to get the attention of the consumer. Kyu noted that the number of searches on the “Safari” browser decreased for the first time last month due to the use of artificial intelligence instruments. Qiu confirmed that the search engines supported by artificial intelligence, such as “oben ai”, “perpelexe” and “anthropic”, can replace traditional search engines such as “Google”. He said that “Apple” intends to include these options in the future within the “Safari” browser, adding: “We will add it to the list, but it will probably not be the standard option,” and note that these engines still have to improve. New players compete with ‘Google’ added: ‘Before the emergence of artificial intelligence, I saw no right alternative to Google, but he admitted that the entry of new players with a group of different solutions’ changes the comparison’. This transformation is a big step for the famous ‘iPhone’, and for a company that owns more than two billion active devices around the world. Since the device is launched in 2007, users have been used to browsing the Internet through a Google search engine. Now consumers are coming close to entering a new era dominated by artificial intelligence instruments from various businesses. Investors considered the certified certificate of a disturbing signal for both “alphabet” and “Apple”, as the two companies may be forced to abandon a very profitable agreement. Alpabett shares fell 7.3% on Wednesday, in their biggest decline since last February. Apple’s shares also dropped 1.1% to Qio’s comments. Apple currently offers the option to use the “Chat BT” of “Oben Ai” within its voice assistant “Siri”, and it is expected to add the “Gemini” product of “Google” later this year, which is an artificial intelligence search engine later this year. Qio said that the company also studied other options such as ‘anthropical’, ‘perblixity’, the Chinese ‘deeply sick’ engine and ‘grock’ of ‘Xai’ to Elon Musk. The possibility of the disappearance of “iPhone” Kyu explained that the current agreement with “Oben Ai” allows more artificial intelligence providers to the “Apple” operating system, including tools developed by the company itself. He pointed out that before choosing a ‘chat GBT’ last year as part of the ‘Apple Intelligence’ platform in the ‘iOS 18’ system, a trial comparison with ‘Google’ was done. He said that “Google” then presented conditions that Apple did not accept, and that it was not included in the agreement with “Oben AI”. Kyu emphasized that technology is changed so quickly that “people may not need iPhone phones after ten years, however strange it looks,” adds: “The only way to achieve real competition is through technological transformations, and these transformations create new opportunities for new players in the market. Artificial intelligence is one of these transformations.” Although he believes that artificial intelligence engines should improve the quality of their research indices, he believes that their other features are ‘much better’, to the point that people can lead to a shift to its use. He said: “There is enough financing and a sufficient number of large companies, to the extent that I do not see a way to prevent this transformation.” Continuous updates, Kyu, indicated that the great language models, which are the basic technology behind obstetrician artificial intelligence, will improve, giving users more reasons to change their habits. However, Qyu still believes that it is better for Google to remain the virtual search engine on “safari”, suggesting that it is very concerned about the possibility of losing the returns delivered by the partnership. He said that the current agreement with “Google” offers the best financial conditions for “Apple”. Qio oversees services such as “iCloud”, “TV Plus” and “Apple Music”, and is also known as the company’s main manufacturer. Any loss of research income as a result of the end of this partnership will be reflected in the results of its finance department. The service sector is one of the bright points in the performance of the business in recent times, as its revenue has reached a record number of $ 26.6 billion during the March period. The collection of products supervised by Qi is likely to be exposed to a further revenue decline, after Apple’s judge has ordered to allow US developers to use payment methods outside the application store, which can deprive the company of a commission of up to 30% of each transaction. Apple and Google, an extensive partnership last year, expanded their agreement to include the integration of the “Google Lance” feature within the “Visual Intelligence” feature on the latest iPhone devices, allowing the user to take a photo and analyze it by “Google” artificial intelligence. Qi also mentioned that the agreement with the “Ping” engine of “Microsoft”, one of the non -omvirtual options in “Safari”, is currently being renewed annually. It is reported that Apple’s artificial intelligence techniques were relatively late for its competitors. The company does not have its own smart search engine, and it was forced to postpone great updates for his “Siri” assistant who was supposed to rely on personal data to provide more accurate answers. The company is expected to reveal new improvements to the “Apple Intelligence” platform during its annual developer conference, scheduled for next June.