Companies in the name of Ayurveda will no longer be able to make a stupid, portal launch to deal with misleading ads - Portal is launched to handle misleading ads from Ayurvedic Medicines

The Ayush Ministry has launched a new portal to ensure action against misleading advertisements of Ayurvedic medicine. Ayush Minister Rao Jadhav introduced the Ayush Suraksha portal, saying it would increase transparency, along with the liability in the Ayush area. According to Ayush Secretary Vaidya Rajesh Ktecha, it is most important to bring together Pharma’s vigilance and regulatory agencies in the portal. Jagran Bureau, New -Delhi. The Ayush Ministry has launched a new portal to ensure action against misleading advertisements of Ayurvedic medicine. On this portal, any person will be able to complain about misleading ads and can also monitor the action on it. All regulatory agencies are also linked with the portal, so that all agencies can act in a coordinated way. The Ayush Minister, Pratap Rao Jadhav, launched the Portal “Ayush Suraksha Portal”. The portal launched the Portal ‘Ayush Suraksha Portal’, Ayush Minister Pratap Rao Jadhav said it would increase transparency along with the liability in the Ayush sector. According to Ayush Secretary, Vaidya Rajesh Kotecha, special arrangements have been made for public complaints in the portal. It will also provide information on any misleading advertisement and actions will also be secured against it. Special arrangements have been made for public complaints in the portal, so that more information on misleading ads is also available and also acted. He said this portal would serve as a national dash council in matters related to misleading advertising of Ayurvedic medicine, in which all complaints and data of action will be available against them. There will be strict monitoring on medicinal side effects. It is a matter of remark that in July 2024 the Supreme Court highlights the need for a centralized dashboard for strict monitoring of misleading advertising of Ayurvedic medicine and its medicinal side effects. The new portal of the Ayush Ministry was prepared under the same order.