Apple examines the access of smart glasses to compete with 'Meta'

‘Apple’ examines the expansion of the entry of clever glasses by conducting an internal study of the products currently available in the market, which paves the way for the business to enter a category whose popularity increases in the footsteps of “Mita”. The initiative, which bears the symbolic name “Atlas”, started last week and contains the collection of the views of Apple employees over smart glasses, according to people who are familiar with the subject. It is planned that the company will hold additional meetings to focus on the proposal soon, according to the people who asked not to disclose their identity for the privacy of information. Current studies are led by Apple Product Systems Systems Team, which is part of the Devices Engineering Department. “Testing and developing products that everyone loves is very important in our work in Apple. For this reason, we are looking for participants to join us in a study of users about the smart glasses currently available in the market,” the team said in ‘NE post that was sent to a selected number of employees at the company’s headquarters in Cuperno, California. If Apple is thinking about providing a new category of products, it often offers secret concentration groups to understand what people prefer in the current products. The company is usually dependent on its employees, instead of customers, to avoid the disclosure of its plans for the public. A “Apple” representative refused to comment. Last month, Bloomberg News reported that there was another internal study, as the company tested an application for people with pre -diabetes, which follows the changes in blood sugar and diet. The recent study indicates that Apple will work forward on its own smart glasses. “Bloomberg” previously said that the company is considering entering this market, which could be a challenge, for the “Ray Pal” glasses produced by the company “Meta”, but the launch of the actual product may be after years. This research is likely to direct Apple with regard to the functions that need to be included in the glasses, and help determine the methods of using technology. The construction of a device that is on the face is a major challenge for the business, which previously released the Vision Pro headphone in February at $ 3499, but it is considered large and very expensive so that it cannot become an important product. Dead successful successes, Apple has tried to make a copy of a lightweight -stained reality, something that can be carried through the day and replace the iPhone, but the work stumbles in this project due to many technical challenges. On the other hand, “Mita” has had success through a simpler formula. The cost of his glasses is $ 299, and it was developed in partnership with the Luxotica group. While this is not a real increased reality glasses as they do not offer information about the glass, they can allow users to take video, make phone calls and ask questions to artificial intelligence assistants. Apple now wants to create a similar thing. Its approach may include the production of smart glasses that work in the same way as the famous headphone “Airbods”, which can provide a longer battery, sensors and improved audio techniques. On the other hand, competing companies strengthen their movements. Both “Meta” and “Snap” recently showed preliminary models of Augmented Reality glasses, models that enable the real world to integrate with digital layers of games, SMSs and applications. Nevertheless, these products will not be ready for consumers for several years, as current models focus on encouraging application developers to adopt the idea. Apple also plans to redesign the ‘Vijin Pro’ headphone to attract a broader base of users. This device is excellent for watching videos and performing office work, but the weight, high price and limited content make it a specialized product. The company is working on a lower -cost version with cheaper ingredients. On the contrary, it studies the possibility of building a device based on the iPhone to implement a lot of computer features and processing, which will make the headphone closer to an attachment to the devices that consumers already own.