Mint explanator: Why do swiggy now deliver DJs, therapists and astrologers?

Copyright © HT Digital Streams Limit all rights reserved. Companies The newly introduced app is currently direct in Bengaluru. It uses artificial intelligence (AI) to recommend relevant professionals for users. (Ht_print) Summary pain seems to be part of Swiggy’s diversification strategy, as it seems to utilize its logistics and consumer base to utilize the growing services in the country. Food delivery giant swiggy Ltd dares beyond its core space and enters the market for professional services. The company is launching a new platform called pain to become a hyperlocal market for urban consumers looking for skilled service providers. While SWIGGY introduced several apps, such as SNACC (a quick delivery program), Seligl (a leather app for delivery partners to effectively perform their daily tasks), Instamart (a quick groceries and essential delivery), scenes (a ticket and opportunities platform) and SWIGGY minis (a small business market). The latest bet, pain, is a significant shift. Pain will connect users to a wide variety of professionals – therapists, DJs, photographers, fitness trainers, developers, beauty experts and even astrologers. The move seems to be part of Swiggy’s diversification strategy, as it wants to use its logistics and consumer base to utilize the growing services in the country. Mint looks at the nuances behind the move and challenges in space. What has led Swiggy to abandon the professional services? The newly launched app is currently directly in Bengaluru. It uses artificial intelligence (AI) to recommend relevant professionals for users. Also read: Swiggy Instamart picks up the pace, but still delays the Zomato blinker according to experts, it is a natural expansion. Adding a layer of services with a higher margin on top of the existing business can improve the company’s value basket. Verified service providers and credibility would be a distinction. According to Angad Singh, founder of Zippee, a Quick-Commerce logistics platform, Swiggy’s pain is on full-stack ownership and margin expansion: question, fulfillment and now services, according to Angad Singh. “It’s not just about what you consume or how fast, but becoming the reliable platform for everyday needs about consumption and services,” he said. Who would it compete with? While Urban Company is a leader in the Segment for Professional Services, it is very focused on gig workers of blue collar such as plumbers, electricians, carpenters, etc. However, Urban Company has made an intrusion into the space of professional services in white collar through services such as domestic design consultations. A quick look at pain indicates that swiggy is trying to clearly break into the white collar space, electricians and carpenters from now on are not available on the app. Although there is a business-to-business entry employee platform for businesses such as Awert and Taskmo, where people can list their services as sellers, or Niche Professional Services platforms such as Practo, where customers can get health-related advice/consultations, there are no popular platforms where customers can use a wide range of specialized services. Can it become a major revenue center? The Bengaluru-based startup launched its seller app earlier this year and has had more than 1,000 professionals in more than 100 specializations on board. Within a day after the announcement Tuesday, the company received more than 1,000 downloads in the Google App Store. In a clear attempt to grow the application, Swiggy offers a money-back guarantee if users do not find value in the service. Read also: Quick Commerce is a cash-guzzler but swiggy is dissatisfied “The customers use services mainly by references. In the case of swiggy it will be verified. Therefore there will be some comfort for customers to try. In the fast moving environment of today, the only factor is of interest to the customer, and it is a good service,” Joshi, Ventures. The business does not. Swiggy’s consolidated net loss expanded from £ 799 for the third quarter of 2024-25 from £ 574 crore a year ago. Another fundamental challenge would be to get good service providers on the platform and maintain a standard quality of experience. Also read: Swiggy Eyes Multi-APP strategy with the implementation of 3 independent programs such as Singh pointed out, or becoming an income car or an expensive distraction will depend on swiggy’s execution muscle. Catch all the corporate news and updates on live currency. Download the Mint News app to get daily market updates and live business news. More Topics #Mint-Explainer #swiggy #Startups Mint Special