Under Armor Launches Football Campaign with Hakimi – ryan

Under Armor has Signed Paris Saint-Germain and Morocco Right-Back Achraf Hakimi as the Brand Continues to Grow Its Presence in Football Across Emea.

He’ll wear under Armor’s Shadow Elite 3 Boots on the Pitch, and their Challenger, Terrace, and Unstoppable Collections Off the Pitch, Supporting Growth in Both Football and Sportswear.

To launch the partnership, under Armor created a bold reveal film. Set in a clean white space, it blends striking visuals with parisian identity, ending with hakimi at the center of a shadow that forms the under Armor logo.

Hakimi joins a roster of exciting Young European football talent that continues to grow fast for under Armor, with the signings of Pedro Porro (Tottenham FC), Sacha Boey (Bayern Münich), Ferran Torres & Marc Casadó (Barcelona FC) 12 months.

“I am super excited to join under Armor, a brand that designs great products and aligns perfectly with my personal values ​​and ambitions. I look forward to growing my career with them as they rapidly expand in football and in sports wear, in France and Acrossem,” Hakimi said.

Kevin Ross, Managing Director for Under Armor EMEA, added: “Achraf Puts a major stake in the ground for under Armor in Football. It demonstrates our commitment and unwavering focus to grow our football business through world class. Take Achraf’s Game and Career to the Next Level. ”