Max is Changing Its Name to (Get this!) HBO Max – ryan

Today is not april 1 and this is not The Onion: The Warner Bros. DISCOVERY-AWNED STEAMER FORMERLY KNOWN AS HBO MAX, AND CURRENTLY KNOWN AS JUST Max, is Changing it name to… HBO max. No, Really. AFTER SPIRITING MULTIPLE YEARS AND MANY MILLIONS OF DOLLARS TRYING TO UNSUMERS (AND TV INDUSTRY REPORTERS) THAT “HBO” IN THE NAME OF ITS FLAGSHIP TV Service was Too Limitting and No Longer Ideal, WBD David Zaslav Will Announce A Fom the Conslits FROM Max-IFICATION OF HBO WEDNESDAY MORNING AT HIS Company’s Upfront Presentation to Advertisiers. The Official Name Change Will Take Place This Summer.

In a press release explaining the Rationale for this latest, latest rebranding, wbd said this “evolution” camey after months of max paring down it offering to “de -prioritizing other that drives mess Engagement or acquisition,” Including recently removing horses of the discovery-brlanded reality shows. encompass. “No Consumer Today is Saying They Want More Content, But Most Consumers Are Saying They Want Better Content,” WBD’s Release Said. “With Other Services Filling the More Basic Needs With Volume, WBD Has Clearly Distinguished ITSELF Through Its Quality and Distinct Stories, and No Brand Has That Better and More Customs 50+ Years than HBO.”

And in a sentiment that May Well Earn A Corporate Spin Hall of Fame Award, WBD Called Its Decision “A Testament to WBD’s Willingness to Keep Boldly Iterating Its Strategy and Approach – Leaning Heavily on Consumer Data and Insights – to Best. Or, spread, to show it for the inevitable decision to the merge hbo max with another streaming service a few years down the road.