Zepto surprises the customer with an empty amul butter box on JanMasktami: Social Media comes 'Cool Marketing'

Zepto came up with a smart marketing strategy on Janmashtami. The fast food delivery platform for food has found an interesting way to sell butter on Krishn Janmashtami by sending empty butter cabinets with a heartfelt note. A Reddit user pointed to this smart marketing strategy on Krishna Janmashtami. The annual Hindu festival, which celebrates the birth of Krishna with great zeal and enthusiasm, was observed on August 16 this year. According to religious beliefs, Krishna is famous and playfully referred to as ‘Makehan Chor’ or Butter Stealer. Through a rushed and symbolic reference to the deity during the favorable opportunity of the birth anniversary of the eighth avatar of Vishnu, Zepto recorded this marketing movement to advertise Amul’s butter. Zepto sent empty butter cabinets with a humorous note referring Krishna on Janmashtami. The sincere note, “Oops, Makehan Chor came here before you! Amul butter delivered within ten minutes within a few seconds” that accompanied the butter cabinets, surprised customers. The other side of the map wishes “Happy Janmashtami.” In the caption to the viral post, it is said: “Zepto sends free of empty amul butter cabinets on JanMashtmi. How many of you agree that shiny tit is doing better marketing? Or Instamart?” This Reddit post collected more than 2.2 thousand reactions within 21 hours. Response to social media a set of reactions that were dumped on social media after this unique approach drew social media attention. A user inquired: ‘What did they do with the actual content? “A second user wrote,” Zepto Cafe Wale Samaan M uses KR Liya. ” Another user noted: ‘The box also does not have oily patches, it is creative! “In a fourth remark,” It’s pretty smart, TBH. Don’t think we should criticize everything unnecessarily. ” A fifth user wrote: ‘It’s such a cute marketing! “A sixth user said,” Lol. It took me a while to understand the reference to Krishna’s butter stealing incident. What a smart and funny ad! ‘A seventh user said:’ JanMashtmi P April Fool Bna Rahe Hain. “A user on X wrote:” Order at Zepto and find an empty butter pack with this note inside. Smooth marketing! “