Jerry Greenfield Stop Ben & Jerry after 47 years, Slams Moedance Company Unilever by Exit
Ben & Jerry’s co-founder Jerry Greenfield resigned after 47 years, with continued disputes with the parent company Unilever as the reason behind his resignation. Jerry Greenfield stops Ben & Jerry after 47 years, citing disputes with Unilever as the reason. (AP) Jerry Greenfield, co-founder of Ben & Jerry’s, announced his resignation from the Ice Cream Company after 47 years. The 73-year-old man unveiled the details of his resignation in a statement issued late Tuesday, citing disagreements with the parent company Unilever on the social and political advocacy of the brand. Jerry Greenfield resigned from Ben & Jerry’s “It is with a broken heart that I decided that I can no longer, in good conscience, and after 47 years an employee can stay at Ben & Jerry’s,” Greenfield said in a statement shared by co-founder Ben Cohen on X. He described the decision as one of the most difficult decisions in his life, adding that the company he helped no longer has the independence it once did. Business Insider reported that Greenfield said that when Ben & Jerry’s was sold to Unilever for $ 326 million in 2000, the agreement included the provisions that enable the trademark to continue to advocate social issues. Independence, he argued, has not been in existence since. Disputes with Unilever According to the BBC, the tension between Ben & Jerry’s and its parent company emerged in 2021 when the brand announced that they would stop selling ice in Israeli settlements in the West Bank. The move caused legal disputes and made sharp reactions, including the Magnum Ice Cream Company. “To stand up for the values of justice, fairness and our shared humanity have never been more important, and yet Ben & Jerry’s has been silenced,” Greenfield said, accusing Unilever of putting the brand to avoid controversy. Unilever responds Unilever, who is currently turning off its ice cream department, thanks Greenfield for his decades of service. The CBC reported that a spokeswoman for the Magnum Ice Cream Company on Greenfield’s remarks said: “We do not agree with his perspective.” The statement highlights Unilever’s attempts to keep both co-founders in the direction of the brand. Legacy of Ben & Jerry’s Since the founding in 1978, Ben & Jerry’s became known for the mixing of ice cream flavors with activism. Previous releases include ‘Yes Pecan’, in honor of Barack Obama’s 2009 campaign, and ‘Change is Brewing’, released in 2021 to support calls for police reform. Greenfield closed his statement by saying, ‘It always was about more than just ice; It was a way of spreading and fighting for a better world. ” Questions Who is Jerry Greenfield? Jerry Greenfield is the co -founder of Ben & Jerry’s, the ice business he launched in 1978 with Ben Cohen. Why did Jerry Greenfield resign from Ben & Jerry’s? He said Unilever, who bought the brand in 2000, no longer allows the independence to plead on social issues. What was the biggest dispute between Ben & Jerry’s and Unilever? A 2021 decision to stop sales in Israeli settlements in the West Bank caused legal battles and political setbacks. What will happen to Ben & Jerry’s now? Unilever says it remains dedicated to the mission of the brand and is turning its ice cream industry as an independent business.