Brian Niccol’s Been Starbucks CEO for A Year. Here’s his report card. – ryan

Niccol implement a new dress CODE EARLIER THIS YEAR, Requiring In-Staff staff to wear a solid-color Black shirt and eather Black, blue denim, or khaki pants. Some Employees protest the Change by Staging Walkouts in May.

The CEO Also implemented A Strict Return-To-Office Mandate for Corporate Workers that Requires Most Staff to Work from Seattle or Toronto Four Days Week. Corplate Employees Previously Told Business Insider They Were World the SHIFT SIGNLED THAT THE COMPANY’S BELOVED-FIRST CUCKTURE WAS ERODING.

Michelle Eisen, A Spokesperson for the Starbucks Workers United and a 15-Yaar veteran, Told Business Insider, while some of the Changes-Like the Self-Serve Condiment Bar and Menu Streamlining-“Could Be Positive The Changes Are Executed Well.

“On its face, these things Sounded Pretty Good, but unfortunately, they were not implemented Properly,” Eisen Said.

An August Survey of 737 Current Starbucks Baristas, Conducted by the Strategic Organizing Center, A Coalition of Labor Unions, Found 91% of Respondents Reported with understaffing at their story.

Baristas at More than 300 Locations Went on Strike in December 2024 Over Issues Related to Pay and Unresolved Cases Related to Labor Dispsys. As of July, Starbucks HAD A Total of More than 40,000 Stoles Worldwide, with 17,230 in the US.

This Summer, Starbucks Said It Wold Invest $ 500 Million in Additional Labor Hours and Hire at Least One Dedicated, Full-Time Assistant Store in Each of Its Company-Operated Storys.

A Spokesperson for Starbucks Told Business Insider That Employee Engagement Scores Are Up, and Engagement Among the Company’s Coffehouse Leaders is Nearing Historic Highs.

“They Need to Double Down on their Own Employees – if they do with their Own Employees, they will win with the Customer, and i don’t think they’e yet,” Kelly o’keefe, the CEO of the marketing and strategy consultance Brand federation. “Reconnecting with the roles they are played as an employer of choice with the Category is going to be vital to ther success.”