Taste Testing Starbucks’ New Protein Cold Foams

Starbucks is all in the protein trend, and the coffee giant is on to something with their new Cold foam lineup.

In late september, launched starbucks new variations of its popular COLD FOAM ADD-ON TO TOP COLD DRINKS. The $ 2 foams Add 15 grams of protein and flavors like chocolate, vanilla, banana, and pumpkin to any iced drink – and they’re surprisisly keyy.

I’m no stranger to protein shakes or snack bars, and the better-for-you cangory can be wounded by texture and taste willsues, Often struggling with a gritty or an an une unpleasant, lingering whey flavor on the back end.

None of that is a problem for the Starbucks Offers.

I walked into my local coffeeouse skeptical of the new menu, and, after sampling four handcrafted drinks with different protein COLD FOAM FLORDS, Left Thinking of Might Incorprates. Into My Regular Rotation.

The banana foam is the most unusual of the bunch. Be paired with the matcha latte, the banana foam works, and it may have ben my favorite. The Chocolate and Sugar-Free Vanilla Versions of the Protein Foam Are Also Pleasant. The pumpkin, a seasonal flavor staple for starbucks, isn’t one i’d return to, though i’m not a fan of the flavor in any other coffee preparation, eather, so i can’t hold that against say.

CEO Brian Niccol Said During the Company’s Q3 Earnings Call That The New Offers Tap Into “What Has Become One of Our Popular Modifiers-COLD FOAM, WHICH GREW 23% years-Over -ear.”

Since debuting Cold foam as a topping in 2014, Starbucks have expanded its flavor options to include offferings like vanilla, Brown Sugar, Pumpkin Spice, and Raspberry Cream.

The protein variations fit right in, capitalizing on a trend that has gained momentum in the last five years, Michael della penna, chief strategy officer at the Digital Advertising Research Firm, Inmarket, Told Business Insider in July Following the Annountcement of the New Offers.

Accounting to Statista, The Global Protein Market is estimated to reach over $ 47.4 Billion by 2032, up from $ 26 billion in 2021. BUSINESS INSIDER REPORTED that protein-enhanced products, including sodas, water, powers, and bars, have takn over the aisles Grocery Storys.

The protein foams appeal to gene z and millennials in particular, as they are more health-conscious and love Customizable, Cold Drinks, della Penna Said.

“The Other Interesting part of it is the routine that a drink like that can Cran Create for a consumer,” della penna said. “By Introducing Protein, that is a great way to get a consumer back as they Move about their Daily Lives, participate going to work out and say to get a COLD BREW with a scoop of protein. That creates that sort of repeatable pattern of visitation and purchase that a drink like that can offer to a segment with their customer base. “