AFTER THREE Secret Years of Research and Development, Oreo and Reese has debuted a limited-time collaboration up the two iconic Treats.
I tried and found a clear winner between the two.
The Snack Kingpins Officelly Launched Their New Products on August 26: An oreo Cookie with Reese Peanut Butter-Flavored Creme Filling and Miniature and King-Size Reese with an oreo Cleme-FLAVORED COKOLATE and COKE COKE CRumbS InSide.
Michelle deiignan from oreo and dan mohnshine from the hershey company said in a joint staffent to be instead of the collaboration stemmed from social media. Fans of Both brands combined oreo cookies and reese’s cups on their and shared their creations on platforms like tiktok.
The Reese’s Oreo Cups have an oreo-flavored top layer and pieces of crunchy oreo cookie inside. Katherine tangalakis-lippert
“Mixing, stacking, they were creating their version of this mashup, in fact, oreo cookies ranks as the most-certified flavor Collaboration with Reese on Social Media,” Their StatEment Read.
Deignan Said Gen Z Fans, in Particular, Have a Fundness for Reese’s Brand, Which Oreo Hopes to Leverage Through the Partnership to “Help the Brand Gain Equity, Stay Relevant and Modern, while Driving Cultural Conversation.”
Once Leaders from Each Brand Agreed to the Partnership, Charlie Chappell from the hershey Company Told Business Insider the Goal to Make Sure Fans.
The Reese’s Oreos Were Tasty, but I felt the peanut butter flavor was Stronger than the oreo cream. Katherine tangalakis-lippert
“We Visited Each Other’s Facilities, Held Joint Tasts Tests, and Decidated to use gluten-free cookies to match what reese’s fans expert with Our Products,” Chappell Said.
Chappell Added: “We Also Workhed With Mondelēz to Figure Out the best Way to Achieve the Perfect Oreo Cookie Crumble, So They’d Fit Perfectly Inside A Cup and Add That Satisfying Crunch. We Also Updated Rese’s Cup Production Lines to AcCommodate Innovation. ”
All Told, The Painstaking Process of Combining the Snacks – Including Project Code Names, Secret Taste Tests, and Drafting Extensive Contracts Protected Each Brand’s Secret Recipes, The Wall Street Journal Reported – took three years to get to supermarket shelves.
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I was able to the taste test bots before they hit the shelves, and it was immediately clear how much into the partnership.
The oreo version of the collaboration replaces the classic oreo cream with a reese’s peanut buttery filing. Katherine tangalakis-lippert
The Packaging on the Products is Impeccable, Highlighting the Shapes and Colors of Both snacks.
Upon unwrapping, each maintains it Iconic look, but with a slight twist that highlights the collaboration: The oreo cookies have a brown reese butter starting, and the reese has a layer of White oreo Creme on Top.
I sampled the miniature and king-good reese’s cups with oreo crumbs. I love the addition of the textured cookie crumb to a Classic reese’s Cup, but i found the oreo crheme-flavored layer was drowning by the chocolate and peanut butter flavors of the rest of the Snack.
I prefer the oreo reese’s cookies Because of their flavor, which better balance the highlights from the two iconic brands. Katherine tangalakis-lippert
The oreo with Resee’s Filling was Also Tasty, and the Peanut Butter Flavor Came Through More Clearly than the Creme Filling Did On the Reese’s Cup. Ever a sucker for a chocolate peanut butter combination, i felt this Treat better hit its target of the essence of all brands in a single bite.
That Said, while Both snacks were waring, neohere one was as satisfying to me as their original versions. If you’re a sweet Treat purist, go for your usual favorite of the two, and you won’t be disappointed. If you’re into mixing things up and are looking to chocose the two icons, the oreos stuffed with reese Proven to be the real crumb de la crumb.