If A Shopping Reporter, I Spend a Good Chunk of Time Dedicated to Researching beauty Products and Trends, whether it’s a bottle of skin-perfecting foundation that is just gone viral or the latest Skin Care serum formulated to reduce the appearance of fine lines.
Every year, there’s a batch of real standouts and 2024 were no different. Those 12 months presented hype-Worthy Goods Like Milk Makeup’s Jelly Water Tint that could not see on the shelves and a unique Korean serum, which went viral on tiktok for its potential to plump the skin.
The year was filled with more than just new product launches, but also formulations that made serious comebacks by becoming popular with our audience-like one insanely well-reviewed drugstore moisturizer or an iconic retinol cream that has been a french pharmacy 30 years.
We took the time to look back on our beauty coverage to recall these above-MENTIONED PRODUCTS (along with several others that we think you should know about) and created the upcoming list of the best new (ish) beauty products.
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