Asda Opens Brand New Type of Store – and George Clothing Fans Will Love – ryan

Highlights Include The George Spring/Summer 2025 Collection, As Well As Children’s Ranges from Erica Davies and Billie Faiers, plus the latest at home solomon Spring/Summer Collection

12:12, 13 May 2025Updated 12:13, 13 May 2025

Asda Has Opened Its First-Go George Concept Store
Asda Has Opened Its First-Go George Concept Store(Image: Asda)

Asda Has Opened Its First Stand-Alone George Concept Store in Leeds. The Shop Features George Clothing, Home and Garden Ranges from the Supermarket and Is Located in the Crown Point Retail Park.

Asda wants to replace all its existting asda Living Stoles with this new format. Highlights Include The George Spring/Summer 2025 Collection, as well as children’s ranges from Erica davies and billie, plus the latest at home solomon Spring/Summer Collection.

The New Store Also Features an Asda Cafe, with an upgraded menu of hot and Cold Food. As well as Manned Checkouts, there are self-service options plus click and collct.

Asda Has Opened Its First-Go George Concept Store
The New Store Opened on Saturday(Image: Asda)

The new George Store is Open Monday to Friday from 9am to 8pm, Saturday from 9Pm and Sunday from 11am to 5pm.

George Chief Commercial officer – Non -Food and Retail, Liz Evans, Said: “This New Concept Storent an Exciting Step Forward for the George Brand and We’re Incredibly Proud to Launch it in Leeds First, the Home of Asda.

“We’re Confident Customers Will Love the Expanded Collections, Inspecting Collaborations, and Convenient Shopping Experience the Store Offers.

“We were Also Thrilled to Welcome Mel B, A True Leeds Icon, to Help US Celebrate the Opening, and Equally Proud to Support Leeds Aid and the Vital Work It Does to Support Women and Families in the City.”

Asda Has Opened Its First-Go George Concept Store
As Well As Manned Checkouts, there are self-service options plus click and colic(Image: Asda)

The new Store was open on Saturday with a launch that was headlineed by spice girls icon and leeds native, Mel B.

To Mark the Launch, Asda Donated £ 2,000 to Women’s Aid Leeds, A Charity Mel B Actively Supports As A Patron Along With An Additional £ 1,000 Worth to Help Provide Essentials to Women and Families in Need.

Speaking at the Event, Mel B, Said: “I’m Really pleassed to partner with George at Asda. They have made a significant donation to leeds aid refuge – Both financial and practical – as patron of national women’s is so imported to me.

“I’m Incredibly Proud of My Home City and for with it all about the together as a community and i Hope this Association with George and Asda Will Continue.”

Leeds Women’s Aid CEO, Nik Peasgood, Added: “Mel B is a Wonderful Patron of National Women’s AID and A Truly Passionates Advocate for Women and Children Experiencing Domestical Abuse.

“As a Proud Leeds Lass, She’s Been A Fantastic Support of Our Work, and We’re Incredibly Grateful to Her and to Asda For Its Amazing Generality.”