Thinking of canceling HBO Max? Subscription prices have just gone up - Here's what you need to know

In the HBO Max, subscribers will have to dig a little deeper into their pockets, as Warner Bros. Discovery has announced a new round of price increases for the streaming service. What is the price for HBO Max now? The increase, which is effective immediately for new subscribers, marks the third consecutive year of price adjustments since HBO Max first launched in 2020. New prices for all plans As of Tuesday, October 21, 2025, the updated prices for HBO Max plans are as follows: HBO Max Basic With Ads (streaming on two months 9 simultaneously: (+10$) simultaneously: (+10$): $109.99 (+$10) HBO Max Standard (ad-free, streaming simultaneously on two devices) Monthly: $18.49 (+$1.50) Annually: $184.99 (+$15) HBO Max Premium (ad-free, 4K content, streaming on four devices simultaneously) Monthly: $22.99 (+$2) Yearly: (+$29 will update the new prices immediately, $229 will update immediately). while existing monthly subscribers will be notified 30 days before their next billing date and the price increase will be applied from their next billing cycle on or after November 20 2025. Current annual subscribers will not experience an increase until their accounts are due for renewal, at which point they will receive 30 days’ notice. The other recent changes in the platform This is not HBO Max’s first price adjustment in recent years. The platform most recently increased prices for ad-free plans in June 2024, following a January 2023 increase – the first since the service launched. In July 2025, the company announced the service’s name officially reverted to HBO Max, two years after it rebranded as simply “Max.” Streaming industry-wide trend HBO Max’s latest price hike comes amid a wider trend of streaming platforms raising subscription fees to bolster profitability. Competitors including Disney+ and Hulu have also implemented price increases starting October 21, 2025. Earlier this year, NBCUniversal’s Peacock, Apple TV (dropping the “+” sign) and Netflix similarly adjusted their prices, reflecting growing cost pressures on the direct-to-consumer streaming market. The continued increases underscore the challenge for streaming services to balance premium content offerings with sustainable pricing models, especially as households manage multiple subscriptions and evolve viewing habits. Warner Bros. Discovery has indicated that the price adjustments are necessary to support ongoing content investments, including original programming and expanded library offerings for HBO Max subscribers.