Apple reveals the "iPhone 17" phones with the thinner "air"

Apple unveiled the iPhone 17 models and added a completely new design called ‘Air’, while the camera technology was improved in the standard version. ‘Apple’ announced the devices at an event held at its headquarters in Cuperno, California, under the slogan “Amazing”. It also displayed new smart watches and an updated version of Airbods headphones. Apple starts a model of “airpods” with a heart stroke sensor and Apple wants to maintain the customer’s compliance with its smartphone, the largest source of income, after the slowdown in demand has been indicated in recent years. The company has problems with the saturated mobile phone market, as well as intense competition in markets such as China. Tim Cook, CEO of the business, said a real technological revolution during the illustration: “The iPhone Air is a real technological revolution.” The company held the basic version of the iPhone at $ 799. As for the ‘pro’ version, the price will rise by $ 100, but it will offer a double storage memory. The new version “Air” is $ 999, making it middle price. Also read: Apple sales in India set a record at $ 9 billion and the thinner model contains ceramic screens on both sides of the phone, which helps make it more durable, according to Apple. The thickness of the device is only 5.6 mm and is described as ‘very light’ according to the company. The company “Samsung”, the competition for “Apple”, had its thinner device earlier this year, which is the “Galaxy S25 Edge”, but its thickness is 5.8 mm. The features of the new iPhone Phones use the “Air” telephone, inspired by the laptops and ipads manufactured by Apple, an advanced slide to connect to Bluetooth and Wi -Fi technology. It is also equipped with a faster version than the “Apple Model”, specially designed for this device, which previously appeared on the iPhone “16E”. Also read: The new “Apple” watches monitor blood pressure and sleep quality. The new version of the iPhone Pro is characterized by a new operating design and a system designed to reduce the temperature of the device. The company said its performance is 40% higher compared to “iPhone 16 Pro”. Similar to the “iPhone Air” version, is equipped on both sides with a ceramic glass cover. Bloomberg previously published reports on Apple’s plans to launch the iPhone Air and other products. Therefore, there were no big surprises during the presentation on Tuesday, and the response of investors was generally negative. Apple shares fell 1.5% in New York at 14:20 to $ 234.39. Apple shares fell 5% from the beginning of the year to the end of the trade session on Monday.