Day two of Amazon’s October Prime Day — aka Big Deal Days 2025 — is fully underway, and the fashion deals are still looking particularly good. We’re talking thousands of discounts on clothing and accessories across every category. After hours of digging through the sales, I can confidently say: these are the Prime Day fashion finds you cannot miss — for both women and men.
We’re talking up to 70% off beloved brands like Columbia, Michael Kors, Kate Spade, Hanes and Adidas. I even spotted a chic Coach tote for over $100 off and Ugg boots for 70% off. Whether you’re refreshing your everyday staples or hunting for those “where did you get that?!” statement pieces, there’s something here for everyone — with prices starting at just $9. So grab your coffee, flex that “Add to Cart” finger, and get ready to shop the best early October Prime Day style deals for men and women below. Just remember, the sale ends tonight, so don’t wait to snag your faves because these discounts are only good for a few more hours!
Trending Prime Day fashion deals
Best sweater deals | Dress deals | Jacket deals | Pant deals | Shoe deals | Accessory deals
Best Prime Day dress deals
Amazon
This pick’s billowy silhouette and side slits prevent you from feeling restricted, while the cozy-yet-lightweight fabric makes it just right for those in-between “is it sweater weather yet?” days. Style it with boots, layer it under a coat or just let it leaf an impression on its own — the possibilities are endless. Grab one while it’s down to $20 in more than a handful of styles.
$20 at Amazon
Amazon
Crafted from a soft knit that drapes beautifully (with real pockets roomy enough for more than just a lip balm), this dress is basically the PSL of your fall wardrobe: warm, reliable and undeniably seasonal. Perfect for everything from leaf-crunching walks in the park to busy office days, it’s an autumn essential you’ll reach for on repeat. Bonus: It comes in 15 easy-to-match colors.
$26 at Amazon
Amazon
This pretty maxi is another fall fashion hero on my shopping list, thanks to its flattering silhouette that highlights the waist while still feeling relaxed and effortless. The V-neckline pairs beautifully with long sleeves, while the elastic waistband cinches just enough to define your shape. Finished with a tiered skirt that offers plenty of movement while cleverly skimming over any tummy or hip concerns, how can you resist?
$42 at Amazon
Best Prime Day sweater deals
Trendy Queen
Roomy enough to layer over a tee or tuck into your jeans when the temperature spikes, the soft knit feels like a hug every time you slip it on. The relaxed cut gives you that effortlessly cool, just-rolled-out-of-bed vibe (but, you know, in the good way). It’s basically the kind of piece you’ll wear on repeat and wonder how you ever lived without. Grab this classic cream style while it’s 30% off.
$28 at Amazon
Amazon
Whether you’re lounging, layering or just relaxing, this pullover brings the kind of comfort you’ll want to indulge in daily. There are 11 styles to choose from but we plan on grabbing this classic blue option while its down to just $9 right now!
$9 at Amazon
Amazon
This sweater has that magical power to make you look like you tried (even when you didn’t). It’s soft, cozy, versatile and timeless enough to pair with pretty much anything. Plus, it looks just like the classic Ralph Lauren cable knit, but for a fraction of the price — only $20 right now.
Save $23 | Lowest price ever
$20 at Amazon
Amazon
A casual cross between your coziest plaid flannel and your fave throw-it-on-and-go fall outerwear. Many of the colors and prints cost as little as $15 with the on-page coupon. If you’d like to build up your autumnal wardrobe ASAP, we doubt you’ll find a better deal once temps begin to drop.
$15 at Amazon
Amazon
This pullover is a modern-day upgrade to the classic, never-goes-out-of-style sweatshirt. With its ribbed hem and cuffs and classic crew neckline, there’s nothing easier to pair with jeans or joggers, and since it’s mid-weight, it’s ideal for throwing on over a T-shirt too. It’s available in almost 30 colors and ranges from small to 5XL. Grab one for as little as $9 — that’s almost 60% off!
$9 at Amazon
Amazon
Most sweatshirts, though comfy, tend to be rather shapeless, but this top-seller has a more elevated structure, with details that set it apart. It’s slightly cropped for a more fitted appearance, and the on-trend half-zip style has more flair than your standard crewneck or hoodie. Prices vary, but many are on sale for $23 with the on-page coupon.
$23 at Amazon
Amazon
The streamlined silhouette and lightweight knit of this topper make it easy to layer, but its real strength is its versatility. Pair it with tailored trousers and loafers for an evening upgrade or with jeans for a laid-back weekend. The thin sweater slips easily over a tee or button-down, or under a blazer for a finish that’s equal parts sharp and understated.
$19 at Amazon
Best Prime Day pant deals
Amazon
This baby looks just like Oprah’s favorite Spanx lounge set — but it’s way more affordable than that $200-plus splurge. The bestseller comes in over 20 colors, and shoppers say it’s incredibly soft and stylish (just like its more expensive counterpart). Best of all, the two-piece set is just $40 right now.
$40 at Amazon
Amazon
Soft enough for lounging, cute enough for errands, and affordable enough to snag in every color — these Hanes sweats are a Prime Day no-brainer. At just $6 a pair (their lowest price ever!), they’re the kind of cozy deal you’ll want to live in all season long.
Save $15 | Lowest price evr
$6 at Amazon
Amazon
Yeah, I did a double-take when I saw the price, too — and the fact that these are Amazon’s No. 1 bestselling leggings? Sold! Everyone needs a pair of these come boot season, since they can slide right into styles narrow and wide, and is there a more classic (not to mention, comfy) fall uniform than a slouchy sweater worn over these stretchy pants? I think not. Grab a pair (or 10) while they’re down to their lowest price yet.
Save $4 | Lowest price ever
$6 at Amazon
Amazon
You’ll get some serious style with zero squeeze with these cuties. The drawstring and forgiving fit will keep you nice and comfy, whether you’re browsing the farmers’ market or apple-picking. Grab a pair while they’re down to just $33 — the lowest they’ve been in 30 days.
$31 at Amazon
Amazon
You deserve jeans that make you look your best — after all, they’re perhaps your most important wardrobe staple. These deliver, and they’re over 40% off and come in tons of colors!
Our own executive editor said she feels like a “sexy mama” in these classic GVs. In her review, she wrote, “I’m not exactly sure what the Gloria Vanderbilt gurus did to make these jeans so flattering, but they’re cut to accentuate the smallest part of your natural waist, eliminating muffin-top madness.” Fans also love the touch of spandex that makes these bestsellers extra forgiving. This fan is in (triple) love: “Absolutely love, love, love these jeans! They wear well, look great and just get softer with each wash. Will buy again!”
$18 at Amazon
Amazon
Stay snuggly all day with these 50%-off buttery soft joggers. The tapered fit gives them a more tailored look, while the internal drawstring at the waist helps you find a comfortable fit. Choose between small and 2XL sizes and seven colors.
$14 at Amazon
Amazon
Levi’s 501s are basically the denim equivalent of a good cup of coffee — reliable, timeless and somehow always make you feel cooler. They fit great, hold up wash after wash and look just as good dressed up and down. The button fly might feel old-school, but that’s part of the charm — it’s vintage without trying too hard. If you’ve ever wanted a pair now’s the time as they are nearly 50% off.
$42 at Amazon
Amazon
Reliable and versatile, these basic chinos are the kind of pants that can sit comfortably in any style portfolio. The straight fit and subtle stretch mean you’ll look polished without feeling restricted. Grab them in taupe or spend a bit more and opt for classic khaki, gray, green, navy or black.
$19 at Amazon
Best Prime Day shoe deals
Amazon
These might resemble footwear from a popular Australian brand, but only in looks, not price. Certain sizes and colors are at a record low of 60% off. Reviewers say they “rival Uggs” with their thick, cushioned insoles and warm, fuzzy linings; plus, the outsoles have sturdy grips should you need to run outside to get the mail.
Save $22 | Lowest price ever
$14 at Amazon
Amazon
A white walking shoe belongs in every wardrobe, whether it’s pre- or post-Labor Day. Why? Well, it’s much more versatile than an athletic sneaker, pairing beautifully with everything from jeans to dresses while keeping your feet comfy. This top-seller has breathable perforations to allow for more airflow (no sweaty feet here).
$50 at Amazon
Amazon
This is the slipper ideal that made it to Oprah’s Favorite Things 2024 list. As she said: “Give a knit slipper with a faux-fur cuff and a memory foam insole —and you’ve just delivered relaxation-in-a-box to your nearest and dearest.” This isn’t the first time Dearfoams has made Oprah’s list, but these slippers merge comfortable and cute, come in eight colors and certain styles are over 50% off — the lowest price ever.
Save $25 | Lowest price ever
$20 at Amazon
Amazon
You can walk and walk and walk in these 30%-off kicks. They’ll support your feet all day, thanks to their memory-foam cushioning. Plus, their textile upper easily wipes clean, making them even more practical. Take it from a few nurses who work extra-long shifts and barely sit down — they love to brag about this comfy footwear that saved their feet.
$38 at Amazon
Amazon
I know what you’re thinking: It’s not quite boots weather yet. But with certain sizes and colors at nearly 60% off when you click the on-page coupon, this is a deal you’ll want to jump on. Snag yourself a pair now and save them until winter.
Save $71 with coupon | Lowest price ever
$24 at Amazon
Amazon
A longtime favorite for its timeless styling and dependable craftsmanship, this Chukka boot features a classic two-eyelet silhouette and rugged rubber sole that make it versatile enough to dress up or down — and Clarks’ reputation means this is a pair built to last. Choose from 17 styles that range in size from 7 to 15 (and even come in wide options!). Just remember, prices vary by size and color.
$82 at Amazon
Amazon
Made from waterproof suede and leather, these kicks boast plush cushioning, a lightweight design and a multi-terrain traction system that keeps you from slipping or sliding on the trails. Grab them now while they’re 45% off. Sizes range from 7 to 17, and there are five styles to choose from, though again — prices vary.
$54 at Amazon
Amazon
Over 10,000 Amazon shoppers are fans of these classic kicks, and for good reason. They have shock-absorbing cushioning and a rugged sole to keep your feet secure as you pound the pavement. There are 40-plus styles to choose from, and most are on sale right now.
$53 at Amazon
Best Prime Day accessory deals
Amazon
Designed to corral your essentials, this winner is made with leather for a luxurious feel without the luxury price tag. Shoppers report that the slim wallet is the ideal size to keep everything in one place without the bulk. The leather bifold has an impressive 15 card slots, one clear-window ID pocket and two zippered compartments for bills. RFID blocking protects your sensitive information, which is a must when you’re on the road or traveling to far-flung places. And with this discount, it’s down to the lowest it’s ever been in a few colors,
$10 at Amazon
Amazon
If you like your bags like you like your savings — big! — this 30%-off tote is calling your name. Roomy and timeless, this lovely can hold it all and then some. And it’s down to just $199 (from $350) right now. I like the version that has Coach’s signature C print, but it also comes in four other styles.
$245 at Amazon
Amazon
If you’re a multitasking modern woman who needs her hands free for important tasks like wrangling kids or responding to emails, then you need this crossbody in your collection, and it’s marked down by over 60%. The long strap stays put across your shoulder without digging, and it even comes with a shorter strap you can use when you want a dressier vibe.
$97 at Amazon
Amazon
This charming necklace is now over 30% off. The delicate design features a dainty flower charm paired with a leaf accent and an offset pearl for an unexpected touch of elegance. Its lobster-claw closure offers four adjustable length options, so you can style it as short or long as you like.
$63 at Amazon
Amazon
Fellas, give your cash, ID and credit cards a svelte new home. On sale starting at $10, this popular six-slot wallet offers plenty of style at a low price. Honestly, it’s so inexpensive that we wouldn’t be surprised if you stocked up on multiple colors. (Note that prices vary slightly by color.)
Each wallet is made of 100% leather, and you can feel extra secure knowing it’s equipped with RFID-blocking technology to keep credit card and ID information safe.
$8 at Amazon
Amazon
This classic belt is literally two investments in one. This reversible accessory ranges in size from 30 to 52 and comes in 10 colors, so it should be easy to find your ideal fit and style. The style shown flips from sleek black to a rich brown, and it’s on sale for less than $20. Prices vary by style and size.
$19 at Amazon
Best Prime Day jacket deals
Amazon
This might be the most popular fleece jacket ever made. Made of soft, maximum-thermal-retention filament fleece, this piece works to keep you toasty even on the coolest days. It’s thin enough to serve as the perfect under-layer with a parka or puffer in winter. Large side-zip pockets securely hold phones, keys and cash. And the collared neck is not only super-flattering but ultra-practical, negating the need for a scarf.
$37 at Amazon
Amazon
When Oprah says she likes something, we know it’s gonna be good — so it’s no surprise that this bestselling jacket (aka “The Amazon Coat”) has acquired a massive fan base. It graced the media queen’s Favorite Things list in 2019 and features a fleece-lined hood, cozy down filling and about a zillion pockets for storing small essentials. It’s also much more chic than many puffer coats. Choose from 11 colors (prices vary).
$100 at Amazon
Amazon
With its lightweight shell, waterproof fabric and pack-into-itself convenience, this is one rain shield that won’t weigh you down. Water beads right off so you stay dry, and with features like a stow-away hood, zippered pockets and adjustable cuffs, you’re getting full coverage without paying full price. This discount is more than 65% off, so snag one while you can.
$17 at Amazon
More Prime Day style deals
Score big this October Prime Day with a bevy of fashion faves — all on mega sale. (Amazon)
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)
The reviews quoted above reflect the most recent versions at the time of publication.