Piccadilly becomes the 1st Indian Alcobev business to adjust NFC technology to combat forgery | Mint

May 16, New Delhi-in a groundbreaking step to protect consumers and strengthen confidence in Premium Indian spirits, Piccadily Agro Industries Limited became the first Indian Alco CBD enterprise to implement the leading Smart Label technology of Forgestop for its award-winning Indri single. With the forgery of an ominous in India – where it is said that more Scottish is consumed than Scotland even produces – he has taken a daring and proactive step. By integrating NFC-activated smart labels into its packaging, the company sets a new benchmark in authenticity and transparency, which invests significantly to ensure that consumers only receive sincere, original products, which strengthen confidence in premium Indian spirits. Forgestop Infotap © Labels on Piccadily Products Use EM -Mikro -Electronic Echo -v -V -128bit AES coding and dynamically changing signs -give them bank level security and make it virtually impossible to fake. They also have a detection of tag -tamper – which warns a consumer if the bottle seal has ever been broken – it prevents the bottle of being used, a major problem with alcohol ranging that is difficult to combat with other technologies. The platform creates a unique digital twin of each product at the moment of production and secures the product until it is enjoyed by the customer. The software allows for app-free verification and provides information on the group level product-which makes it available the most user-friendly anti-granting technology. This technology can be linked to the blockchain that generates an unchanging product journey – which protects supply chains. Unlike static technologies such as QR codes or holograms, these NFC can tap and verify clients to simply tap their smartphones on the bottle to immediately confirm its authenticity and see information at the group level. “As a brand dedicated to authenticity and quality, we are proud to be the first Indian single -malt brand that has taken this daring step,” says Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited. “Expired alcohol is a serious problem in India and worldwide. With the smart technology of Forgestop, our clients can enjoy Indri with the confidence that this is exactly what we have produced.” “We are proud to work with Piccadily Distilleries, a global recognized brand that takes the lead in product integrity. With Forgestop’s smart label technology, consumers can immediately verify authenticity and verify product information with a simple tap – no app is a seamless mixture of security and branding.” Says Terry Katz, CEO of Forgestop. According to the Tracit (Transnational Alliance to Congit illegal trade) September 2023 on India, a significant part of the alcohol sold in India is forged – well above the world average – and the problem is increasing quickly. Decayed alcohol not only harms brands, but also poses serious risks to consumer health. With this first-class initiative, Piccadily increases the standards of transparency, safety and innovation in the Indian Spirits industry-which is the way for a safer and covenant future for whiskey lovers. *Source Source (Tracit Report on India): Source (OECD Illegal Trading Report): About Piccadilly Agro Industries Limited (Pail) Piccadilly Agro Industries Limited (Pail) is a publicly listed company on the Bombay Stock Exchange (BSE: Picagro). The company works mainly in two strategic business segments: distillery and sugar. The manufacturing facility is in Indri, Haryana, covers 168 hectares and is equipped with advanced technology for producing a diverse range of products, including malt, extra neutral alcohol (Ena), ethanol and white crystal sugar. Piccadilly Agro Industries Limited has established itself as a key player in the alcoholic beverage industry, especially known for his expertise in malt spirits. The company boasts a robust portfolio that includes premium expressions from Indri Single Malt Whiskey, Mixed Mout -Whiskey brands and Camikara, premium sugar cane juice aged rum. In 2022, Piccadilly Agro Industries Limited made a significant mark with the introduction of ‘Indri’, its flagship single -malt -whiskey, which aims to provide for the judicious consumers who appreciate quality and workmanship in spirits. By focusing on premiumization strategies and utilizing its technical capabilities, the company has successfully positioned itself as a leader in the Indian Single Malt -Whiskey Market by becoming the ‘fastest growing single -malt -brand’ in 2024. About Forgestop is a linked product technology business that helps brands to deliver involved, trusting experiences, while protected from counter -action, supply chain fraud and lost consumers. The smart label platform allows interactive product experiences to protect brands and engage buyers. For media questions, contact Nazish Khan I [email protected] I +91 95383 85162 Abhishek Haryonon i [email protected] i +91 9891356547 Disclaimer: This article is a paid publication and has no journalism/editorial involvement. Hindustan Times does not endorse/draw on the content (s) of the article/advertisement and/or see (s) expressed herein. 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