Copyright © HT Digital Streams Limit all rights reserved. With smaller suits and broader reach, see Estée Lauder in the middle class in India, his top emerging market Stéphane de la Faverie, global president and CEO of the Estée Lauder Companies. The group seeks to ride the fast -growing premium beauty market in India to utilize its large growth potential. Summary with brands such as M · a · c, Bobbi Brown and Clinique, Estée Lauder businesses wants to expand investments in India, the best upcoming market where it offers smaller product sizes for mass appeal. Mumbai: The Estée Lauder businesses, which face brands such as M · a · c, Bobbi Brown, to face, Clinique and Dr. Jart+sells, wants to increase investments in India, its largest emerging market, according to Stéphane de la Faverie, global president and CEO (CEO) of the US cosmetic and beauty firm. While accepting online shopping in India is a major draw for the group, it is also aimed at a larger attraction with small packs for the price-sensitive market, in which it sees a large growth potential. “Emerging markets are very important to us as a whole, and within emerging markets, India is our largest,” Faverie said during its recent visit to the country. The group recently announced a review of its global strategy that reaches more copper, accelerates innovation and expands its presence in high growth channels, markets and price levels. Estée Lauder businesses, present in India since 2005, are largely in the premium beauty segment that accounts for about 10% of the country’s beauty and personal care market. Faverie said the group, one of the world’s largest in the beauty and cosmeal industry, will target households in the higher middle class in India, with plans to use small suits than a hook to pull more copper. “I have made it very clear that we are increasing our investment in India because we see potential. All over the world, the number of consumers entering the middle class is about half an billion,” Faverie said. ‘Of these, more than 30% come from India, making it the largest contributor of consumers who go into the emerging middle class. Our role is to utilize the lower middle and higher middle class depending on the kind of brands we bring. ‘ In 2005, the group entered India and introduced the country to M · a · c makeup products. A lipstick of the brand can cost more than £ 2500. The multinational company expansion plans are manifold. “There are many more investments – in physical distribution, new brands, media and partnerships. We increase our investment in consumer touch points, media and manufacturing because we see the potential and growth,” Faverie said. In India, Estée Lauder Companies work through its wholly owned subsidiary Elca Cosmetics India Pvt. Ltd. which markets its brands and wholesale to retailers such as Shoppers Stop, Nykaa, Myntra and Tira. Shoppers stop also operating specialty stores in India for several of the group’s brands, including M · a · c, Estée Lauder, Bobbi Brown, Clinique, etc. Beauty boom according to 2025 estimates by researcher Euromonitor, India’s beauty and personal care industry was valued at $ 14.9 billion in 2024. Prestige beauty is less than 10% of the overall market at $ 1.1 billion, but is expanded beauty. India is one of the fastest growing beauty and personal care markets worldwide, which grew more than 10% in 2024, powered by an increase in 16% prestige. The group sees a great potential for this high-end segment. “Today, only about 10% of the beauty market in India is in premium beauty, compared to 40-50% in more developed markets,” Faverie said. “The room for growth is enormous.” The velocity of digital adoption was a game changer for the beauty and personal care market. Elca’s partnership with online platforms such as Nykaa and Zepto has helped to reach consumers in more than 600 cities. “This allows us to touch consumers in almost every part of the country, something that is very unique compared to other markets that have gone from brick-and-mortar to digitalization in a much longer time,” the CEO added. However, he noted that beauty remains a business where consumers want to feel and try, and point out the importance of expanding offline stores. The group’s products are sold by 375 stores in India. India’s beauty market has accelerated with the rise of online traders and the spread of both mass and premium beauty brands. Foreign brands try to utilize this growth by starting more brands and engaging the best influencers to drive consumption. Last month, Mint reported that South Korea’s top beauty business Amorepacific Group, which sells brands such as Lane, InnisFree, Etude and Cosrx in India, plans to double its business in the country. The company wants to introduce more of its 30 global brands to India and develop products suitable for Indian skin colors. It currently sells five brands in the country. In 2023, Global SS Beauty Brands (part of Shoppers Stop) had a partnership with Japanese company Shiseido Asia Pacific to introduce the global make -up brand nars cosmetics in India. In India, Elca competes with the French beauty giant L’Oréal. L’Oréal Makeup brand Maybelline’s lipstick prices start under £ 500. To improve accessibility, Elca has introduced mini -variants of lipsticks and night serums -which are about half the cost of large products. It sells minis for brands such as M · a · c, Clinique, Estée Lauder and the usual. “Minis is an important part of our strategy in India,” he said. The entry-level brand The Ordinary Sell Facial Care Products from £ 600. Number talks worldwide, the company has invested a lot in the acquisition of brands such as Tom Ford and the usual, which has accumulated debt on his books. It also picked up a minority interest in Ayurvedic Products Company Forest in 2008. Faverie said the group would continue to practice a mixture of organic and inorganic expansion. “It is important for us to revive growth and digest some of this debt to resume in the future with severe M&A. There will also be opportunities for us in India – with the right brand, at the right moment.” The company accelerated new launches in India in 2024 and introduced three brands of its global portfolio within a 12-month period-a sharp contrast to a decade ago, when it only sold a · C beauty drugs in India during the first three to four years of operations. Elca Cosmetics India revenue increased by more than 134% between FY20 and FY24 to £ 900, according to data obtained by the Business Intelligence Platform Tofler. However, the company reported a decrease in the net profit for FY24 to £ 15.4 from £ 25.1 in the previous year. In contrast, L’Oréal India’s turnover in FY25 increased by 5% to £ 5.979, while the net profit rose 23% to £ 598. Hindustan Unilever Ltd, India’s largest fast -moving consumer goods (FMCG) business that sells brands such as Lakme, Simple, Glow & Lovely, Ponds, Dove and Vaseline, reported an income of £ 13,073 crore for its beauty and well -being in FY25. Earlier this year, under Faverie, the company announced a review of its global strategy under the beauty of beauty-to restore sustainable sales growth and achieving a double-digit industry margin over the next few years. This includes boosting innovation, optimizing marketing programs and eliminating low-yielding activities to accelerate new consumer acquisition. For the financial year ended June, the Estée Lauder Companies reported a net sales of approximately $ 14.33 billion, with an year -on -year 8.2%. Catch all the corporate news and updates on live currency. Download the Mint News app to get daily market updates and live business news. More topics #india #fmcg Read next story
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