Worldwide Matcha prices rise sharply as the demand spikes and limited supply struggles to comply with the rage

The global obsession with Matcha is about to cost consumers much more. Prices for the bright green powder tea, now a staple on social media freeds and cafe menu, climb fast. According to the Associated Press, Matcha’s retail sales in the US jumped by 86 percent over the past three years, but farmers and importers warn that supply pressure is catching up. The setbacks and tariff problems Japan, a leading producer, had poor weather this year that reduced yields. In China, where Matcha production has expanded, producers also face higher labor costs. The combination generally forced prices. For our buyers, rare rates are worse. China imports have a 37.5 percent tariff, while the Japanese import has a 15 percent rate. Whether tea can be released is still uncertain. AP noted that the Department of Trade and the US Trade Representative did not respond to questions about possible relief. California importer Aaron Vick told AP that he paid 75 percent more for Japan’s highest grade 2025. Lower grades are expected to rise 30 percent to 50. Even Chinese Matcha, usually a cheaper option, increases as demand increases. “People should expect a huge increase in Matcha this year,” Vick said. Japan, China and shifting taste Matcha production are slow and labor heavy. Farmers shade Tenca leaves before harvesting, steaming, the veins and the stone grind it in fine powder. Some cut corners with jet factories, but quality drops. Japan is also struggling with an outdated workforce and limited tencha offer, leaving the space for China to expand. Jason Walker of First Tea, the American arm of China’s Zhejiang Tea Group, told AP that perceptions are changing. Large chains like Starbucks all mix Chinese, Japanese and South Korean matcha in their drinks. London supplier Josh Mordecai said the question in recent years has combined the previous nine years. He held on to the Japanese Matcha, but the costs rise by 40 percent. If prices continue to rise, he thinks that customers can turn to alternatives such as Hojicha, a roasted green tea. Consumers weigh the cost of well -being analysts that the rage can cool off on social media, but the wellness market is likely to keep Matcha popular. Julia Mills of Mintel takes note of its attraction in antioxidants, soothing amino acids and lower caffeine than coffee. Cafe owners try to balance the costs without scaring customers. David Lau of Asha Tea House raised his Latte prices by 50 cents after his Japanese Matcha doubled in the price. ‘We are in the affordable luxury business. Once you reach a certain price level, you start praising people, ‘he said. Questions Why do game prices rise so fast? Poor crops in Japan, rising labor costs in China, and rates on imports are rising. How much has US Matcha sales grown? According to AP, US retail sales have increased by 86%over the past three years. Is Chinese Matcha considered lower quality? This was considered inferior, but experts believe the quality improves as production expands. Will the rates be lifted on the import of Matcha? It is not yet clear; US officials have confirmed no exemptions.