Musk's Tesla Fails To Make A Mark In India, Offers Discount: Reports | Spotlight

Tesla’s India debut is facing early hurdles, with the Elon Musk–led EV maker struggling to sell nearly a third of the Model Y vehicles it imported last year. Sluggish demand has left about 100 SUVs without buyers, prompting discounts of up to ₹2 lakh on select units. High prices driven by steep import duties, limited visibility, and growing competition from rivals like BMW and BYD have dampened buyer interest. The challenges mirror Tesla’s broader global slowdown, as sales decline for a second straight year. With infrastructure gaps and weak adoption persisting, questions remain over Tesla’s ability to gain traction in India’s vast auto industry.