3 podcasters Explain How Much Money They Make From Fans Using Patreon – ryan

The Most Loyal Fans of Podcasts Aren’t Just Good Listeners – They’re Paying Customers.

While podcasters offten Earn Money from advertisements that run during their episodes, many finding success turning listens ino paid subscribers.

Patreon, a community subscription platform, has Become a go-to tool for Content Creators with podcasts to just that.

“Most Podcast Listening and Podcast Fans Are Just Familiar with Patreon,” Dr. Joy Harden Bradford, Host of the “Therapy for Black Girls” podcast, Told Business Insider. Her podcast launched a patreon in april.

Patreon now has more than 6.7 million Paid MEMBERSHIPS Under the podcasting category, the Company Said. In April, Patreon Announed A New Partnership Program With Podcast Networks like Amazon-Awned Wondery and Sony Music.

Podcasting is Also Patreon’s Highest-Earning Category. In 2024, podcasters on the platform Collectively Earned More than $ 472 Million, Patreon Told Bi.

Patreon, Which Takes A Cut of Earnings from Paid Paid Membenships Ranging from 5% to 12%, isn’t the Only platform creaters use their podcast audiences. A SLEW OF COMMUNITY-FOCUED PLATORS, LIKE MIGHTY NETWORKS AND FOURTHWALL, OFFER AROUND PAID MEMBERSHIPS. Large Social Media Platforms, Such as YouTube and Discord, have Also Dabbled in Paid Memberships for Creators.

Bi spoke with the creaters beershind three podcasts that host memberships on patreon. For each of say, MainTaining a paywall around some of their content and offering perks like access to a discord helpsify their incomes.

“Because we get so much of our revenue through patreon, we have a lot of leeway with the ads we get to choose,” Said aiden McCaig, a cohost of “the yard” podcast, whic has over 412,000 subscribers on youtube. “We Say No to a Lot of Ad Reads and a Lot of Companies that to work with us you have the financial flexibility to do.”

Here’s How Three Podcasts Are Using Patreon – and How Much Money they Earn:

Note: Business Insider Verified Creators’ Earnings with Patreon.

‘Therapy for Black Girls’ is USING Patreon to Connect with Its Community.

What it is: “Therapy for Black Girls” is a podcast hosted by Psychologist Dr. Joy Harden Bradford. The brand was founded in 2014 as a blog and launched a podcast in 2017, as well as a Facebook Group and a Network of Therapists.

The Podcast Joined Patreon in April. Before Moving to Patreon to Host Its Paid Community, The Podcast Used Mighty Networks. IT ALSO HAS A LICENSING Partnership with IHEARDIA, WHICH HANDLE The Podcast’s Advertising.

“Community really has always been at the Heart of what we would ‘Therapy for Black Girls,’ Specific with the Podcast,” Harden Bradford Said.

How Much They Earn From Patreon: About $ 2,000 in May

How they do it: “Therapy for Black Girls” Offers Two Tiers on Patreon – One Is $ 10 A MONTH AND ANOTHER IS $ 14 A MONTH. Paying Members Get Access to Ad-Free Versions of the Podcast, As Well As Access to Podcast episodes that aren’t available Elsewhere, Such as its “so Therapist Said …” Series.

“We’re Definitely Doing Content Release Drops When there is a new episode of one of our segments,” COO ASHLEY Cherry Said. “But we’re also posting outside of that … to get People talking in the comments to really cultivate a sense of community.”

Its Higher Tier Also Unlocks More Virtual Events for Its Community, Such As Weekly Check-Ins Where Can Talk About Their Lives or DO Journaling Prompts Together. MEMBERS RECEIVE PERKS LIKE EARLY ACCESS TO TICics for In-Person Events, Merch, and Giveaws.

TRUE CRIME PODCAST ‘RESHANDED’ BECAME A FULL-TIME JOB FOR ITS COHOST BECAUS OF PATREON.

What it is: “Redhanded” is a trime crime podcast hosted by suruthi bala and hannah maguire, who are all based in the uk. The Podcast Launched in 2017 and Joined Patreon the Same Year. Maguire Told b That if it weeren’t for the podcast’s earnings on patreon, she would have ben able to quit her previous to podcastting time.

“Redhanded” is part of the Wondery Podcast Network and Gets Paid A Guaranteed as well as part of it deal.

How Much They Earn from Patreon: About $ 59,000 A MONTH

How they do it: “Redhanded” Offers Three Tiers, Which Start at $ 4 A Month and Go Up to $ 18 A MONTH.

“We spent a long time, Mary Years, Really finesing the tiers we have had on and the way in which we monetizes,” Bala Said.

The Lowest Tier unlocks ad-free episodes that fans can list to a day early, and Access to audio episodes of the Team’s Second Podcast Series, “Under the Duvet.” The Middle Tier Also Unlocks A Monthly Bonus Episode of “Redhanded” and a Video Version of “Under the Duvet.” “Redhanded’s” Most Expensively Tier Gives Subscribers Access to the Podcast’s Full Library of Content.

“Redanded’s” Patreon Accounts for About 25% of the Podcasts’ Revenue Now, Bala Estimated.

Comedy podcast ‘the yard’ earns 6 figures a month.

What it is: “The Yard” is a podcast cohosted by four Friends, Including Twitch Streamer Ludwig Ahgren. The Podcast Launched in 2021 and is one of the top podcasts on patron, with more than 58,000 MEMBERS – ABout 37,000 of Who are Paid Subscribers. The Yard is part of the Roost Podcast Network.

How Much They Earn From Patreon: About $ 242,000 A MONTH

How they do it: The Yard Offers Four Tiers on Patreon, Ranging from $ 5 to $ 69, Which Each Unlock Bonus Episodes of the Main Podcast and Access to the Podcast’s Discord Group. Its Higher Tiers Unlock Exclusive Shows, Like One Where Two Two of the Cohosts Share Commentary on Disney Channel Original Movies, As Well As Merch Discounts.

“The Main Bonus Episode is probably the root of what you’re getting,” McCaig Said. “The community element grew a lot over time, and there are a lot of People like the discord community that we have, and that of probably part of the reasson that they are so that they can be be.”

McCig Said that Compared to YouTube, Where Keeping Viewers’ ATTENTION CAN PLATEU Over Time, Running a Patreon the Yard Protect itelf from User Churn.

“Any Superfan, once you convert to me into a patron, is less like to leave that said someone who watches your podcast for free Somehube,” McCaig Said.