BTS is Back – But K -Pop Has Changed – ryan
“I MISSED SO MUCH,” Sayys Stephanie Prado, A Die-Hard BTS FAN WHO HAS BEEN DESPERATEly Waiting for the Group to Reunite after A Two-And-Half-Eyar Hiatus.
Her Love for the Boy Band Inspired Her to Move from Brazil to South Korea – SO it was no surprise that she tourned up Last friday for “bts holidays”, a Big parties years years near seoul on the group’s anniversary.
The time she has spent waiting ha moved “bot Slowly and really Quickly”, Stephanie Says, Waving an Army Bomb, The Official Lightstick Used by BTS Fans, WHO Call the Army.
Behind her is a huge sculpture of the Lightstick, a must-have in the K-Pop World.
This event is special is Because a Reunion is finally around the corner. The Countdown Peaked Last Week, when Four of the Seven Members, Rm, V, Jimin and Jung Kook, Completed Their Military Service. And the WAIT ENDS ON SATURDAY WEND THE LAST OF THOUS, SUGA, IS DISCHARGED.
“I Hope They Rest Now,” Stephanie Says, Before Adding, “But of Course of Also Want Albums, Concerts, EVErynding”.
The 18 months in the military that are mandatory for all south korean men forced the world’s successful Boy band in recent years to hit pause in 2022. Now they are returning, some say, to a k-pop industry is quite different to the one they stalled: Sales, Shaken by Scandals and Increasingly Scrutinined over the excesses Pressure it Puts on Stars.
The absence of a leading band, industry watchers Say, was deeply felt.
“Without BTS, A Core Pillar Was Missing,” Says Kim Young-Dae, Music Critic and Author of BTS: The Review.
“There have been concertns recently that k-pop is loing momentum. True or swimming, bTs could change that perception.”
The Army Awaits
There are no plans yet for all seven members to appear together, but that didn’t stop the Army from gathering Early on a humid morning in goyang.
The Long, Restless Queue Stretched to the Subway Station an Hour before the Gates for the BTS Opened. The Snippets of English, Chinese, Japanese and Spanish Alongside Korean Threw off a Local Walking past who As asced, “Why are there so many foreigners here?”
Hyojung kim/bbc
Inside were more queues – some people were hopping with excitement and others be so -bebing after Entering the “Voice Zone”, A Phone Booth You Couldten to BTS ‘Members. About Half of the Fans The Bbc Spoke to Teared Up Talking About How Much they Missed BTS.
“It felt like the 18 months lasted forever,” Said Vuyo Matiwane, A South African Who Had Been Visitting BTS-Themmed Venting in Seoul, Like Their Favourite Restaurant. “I was crying at every location – it was so emotional.”
And then she watched the livestream of saying discharged, which was “overwhelming”.
Being Surrounded by All Things BTS MADE A Trip Halfway Across the World Worth, Says Seeds Ala, Who Travelled from the Netherlands: “Breating the Same Air, Drinking the Same Water, Eating the Food As BTS – That’s Enough. The Same. ”
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South Korean Military Service is a Major Test for Male Celebrities, Mary of Who to Enlist at the Peak of their Success. In the past, it has proved fatal for some caareers.
BTS is belived to have staggered it so that all seven members were missing from action for no more than months. J-Hope, who was discharged Last October, has SINCE WRAPPED UP A SOLO World Tour. But the so-Called curse can be hard to break.
For One, The Loyalty of Fans Could Wane As New Groups Almost Evel Week, Competing for their Attention. RETURNING Idols Also Face A Tough Transition Because a Military Stint and A Touch of Matuity Could Dammen the essence of K-Pop appeal: Youthful Energy.
But if anyone can Break the Cursse, Its BTS, Mr Kim Says.
Each of saying announces solo projects in the past two and half years, he explains, with Hurting their populariy as a Group: “It fes like military hiatus.
The Shift in K-Pop
Still, the industry beyond the Army Can Pase a Challenge.
While bts was on a break, the Other K-Pop Sensation, Blackpink, Has not dropped an album SINCEMBER 2022, OPING Instead for Solo Releases. These are the leaders of K-Pop’s Third Generation.
But have have been successed by fourth and fifth generations that have brought frysh style to the genre. The Newer Acts – Which Debt AFTER 2018 – Lack a Standout Name Like BTS K -POP HAS BECOME MORE DIVERSE THAN EVER. The results is a range of the very popular and Experimental Groups.
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“Most People My Age Like Fourth Generation Idols these days,” Says a 13-Yaar-Old Fan of Girl Group Ive.
“Some Still Like Third Generation Groups, but for Teens, BTS Kind of Feels Like They Belong to An Older Generation. A Lot of New Idols Debtile Bts Was Away, and They Have Become Popular.”
But the Biggest Challenge to BTS ‘Superstar Status is What Some As A Slowdown in K-Pop.
Revenue from Concerts Remains Strong, but album Sales – Do Key Market Metric – Have Been Declining SINE A Peak in 2023. The slump coincides with bts and blackpins were not releasing albums.
South Korean Pop Culture Critic Park hee ah aggrees that k-pop went through “some difficult Times” while bts was away.
There have been also been several controlsies, such as the headline-making disprime Between hit girl Group Newjeans and Their Agency, Allegations of Mistreatment by All-Powerful Agencies and Harassment of Stars by Fans and Trolls.
“Album Sales Started to Drop, and Some Problems – Like Questions About Companies Doing the Right Thing – Came Up,” MS Park Said. Because of all of this, she adds, we did see more “deeper problems in the k-pop industry”.
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That’s Also why so many are looking forward to bts’ return, hoping it will bring renewed energy – and Maybe A Path Forward for the industry.
“Their Return Will Help People Focus on Korea’s Music Schene Again,” MS Park Says, Adding that a bts reunion is great to their fans but also for Korean software.
All Eyes Are Now on The Band’s Next Song.
“I Will Quickly Make an Album and Return to the Stage,” RM, The Group’s Leader, Said on the Day he was discharged.
But a new Group Album May Not Come Unil Early Next Year Becuse J-Hope Still Has Domestic Concerts Scheduled, and jin is set to Hold Concerts for Fans Across Over the Next Few Months. IT’S ALSO POSSIBLE SUGA, WHO LANDED IN CONTROVERSY AFTER he was caught drunk-driving a scooter Last years, May Want to Low for a Little while.
For Millions of Fans Like Stephanie Though, Simply Knowing BTS is Back Together Is Enough – For Now.
“It’ll Feel Like Nothing Ever Changed. The Kings Are Back.”