This as-told-tos Essay is bassed on a conversation between erez druk, the founder of Freed itan AI Assistant for Clinicians, and His Wife, Dr. Gabi Mckler, a Family Physician. This Conversation has been edited and condensed for Clarity.
Gabi meckler
When i was in residency, I really began to fall the weight of notes.
I Waled Stay in the Hospital Unel Midnight, Writing Notes. You’d come home and still have notes to do. They were Constant – A Fact of Life. Some People Suffer. Some Eve Quit.
One Day, My Husband, Erez, Asked with What Wold Make My Life Easier. I jokingly said, “can you just work my notes for?”
Erez took the Idea Serious. He Started Building Something.
Erez druk
I built a Simple Proof of Concept Using GPT, A Customizable Version of Chatgt, Over the Course of a Few Hours. It was a bare bones version of freed that allowed for patient instruction, which are what clinicians send to post-world patients, and subjective notes, which clinicians users ‘experiences’ experiences of their condition.
I showed it to gabi. She Said “Interesting,” but to told me still Needed a Few Improvements. It would be times, it didn’t know the names of several medications, and wasn’t attuned to different specialties.
I knew I Needed Another Data Point Beyond My Wife, SO I SOLICED THE OPINION OF OUR FRIEND, ANOTHER CLINICIAN. She came over for dinner, I showed her product, and her respect was very different – one of Immediate excitement. She Texted the Next Day Sching to use it.
I knew we were on to something.
We moved fast from. It took some work to make it hipaa compliant. I WANTED TO GET A BETA VERSION OUT QUICKLY. We got some clinicians to test it. We as asced say for Feedback Constantly. Building Freed Isn’t Just About Vision or Strategy – IT’SBout Listening to USSERS and ITERING BASED ON WHAT NEED.
Meckler
When I Started Working at A Clinic, after residency, I Begin Using Freed Every Day. I COULD FINALLY FINISH MY NOTESS DIFT Leaving the Office. One Time, i Forgot to Send a Refreal for A Patient, But Freed Reminded Me. That moment made with reale How Much Freed Was Helping, Not Just With Time, but with the details that I have missed otherwise.
Other doctors at the clinic noticed, too. They’d come to me and say, “Your Husband? He Saved with Hours of Work.” That was rewarding.
One Thing I love is that erez takes my input serious. He really understands the nuances that matter to clinicians, and the team is learning too.
Druk
Gabi Holds a Weekly Office Hour with the Product Managers and Designers where they share their work with her. She offers her perspective on what’s useful and what isn’t.
It ‘s Surpring – or Maybe Not – That’s After Spanding a Lot of Time with Clinicians, there’s always to Learn. We can never truly be in their shoes, there’s a constant depth and nuance to uncover. That’s why this setup is so valuable: it helps us get closer to geterstanding how they are guenuinely useful to say.
Meckler
Freed, as the name suggests, is all about freedom. Our goal wasn’t to tell clinicians how to useir time – we Simply wanted to give it back to say.
That Mindset Really influenza Our marketing. We’re Very intentional about not telling clinicians what they should – they know better than anyone Else. We don’t tell clinicians to be heroes or flush mesages Like Maintaine “EYE CONTACT” OR “SPEND MORE TIME WITH PATIENTS. You probably already make Enough Eye Contact. And if you want to netflix and chill, great.
We’re not here to tell People How to be Better Doctors.
Druk
Managing the Relationship Between Husband and Wife, Founder and Consumer, Innovator and Advisor – isn’t always Easy. It ‘Definitely annoying Sometimes to get Feedback that is correct.
Meckler
I think we do it well, though, i don’t know how we do it.
I TRY TO BE SPECIFIC ABOUT Feedback. Like, this is something you absolutely have to change before moving forward, versus this would be nice, or it is a bit iffy.
I told erez that we need to incorporate patient instruction. They Include a Summary of the Visit and Clear Instructions Based on the Action Created During the Appointment. The goal is to make me Easy for Patients to Read, Understand, and Follow. Its Now One of the Most Loved Features of Freed.
We’re Building a Document Analyzer Now at the Request of USSERS. It will take any Clinical Document and Give the Clinician a Summary. USSERS CAN ASHO ASHUSTIONS, AND IT WILL PROVIDE SHORT REFUSSES WITH REFERENCES FROM THE DOCUMUM.
This Who Time, Since we launched in January 2023, erez haen learning about medicine, and i’ve been learning about startups. SO, I know he has to move Fast. That’s why of focus only on the Most Important Things, and i Push Really Hard we Matters.
I’ve love you Involved as part of our Relationship.
Druk
Work is really my second obsession after gabi – and i’m obsessed with work. So the fact that we can talk about everyone, and she knows the People in the Team, and what we’re working on, is really fun.
We created freed together. It ‘s love letter from us, ry team, to all the clinicians out there.
